Strategy Director focused on performance and partnerships for sports marketing success through data-driven insights and strategies. Overseeing research, analysis, and client engagement for optimal ROI.
Responsibilities
Research & Insights: Design, execute, and analyse qualitative and quantitative research to uncover trends, opportunities, and challenges.
Measurement & Evaluation: Build performance models, dashboards, and evaluation frameworks that track and demonstrate partnership effectiveness.
Performance Analysis: Conduct partnership performance reviews and business development assessments to identify growth opportunities.
Data Translation: Turn complex data into clear, actionable recommendations that drive client performance and ROI.
Strategic Collaboration: Work closely with growth, project, and account teams to align strategies with wider business objectives.
Thought Leadership: Use deep expertise in research methodologies, analytics tools, and intelligence resources to guide strategic decisions.
Client Engagement: Present insights and recommendations clearly and persuasively to senior stakeholders.
Project Management: Oversee multiple concurrent projects and budgets, ensuring quality and on-time delivery.
Requirements
Proven experience in strategy, data, or insight-focused roles within sponsorship, sports marketing, or performance-driven agencies.
Expert knowledge of analytics platforms, research techniques, and evaluation methodologies.
Commercially astute, with a track record of improving marketing and partnership performance.
Exceptional communicator with strong presentation and client management skills.
Comfortable working in a fast-paced, collaborative, and global environment.
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