Intern in product marketing at Volkswagen, bridging market insights and product development from initial idea to production. Participate in lifecycle management and strategic marketing concepts.
About the role
- Marketing Technologies Engineer at Credit Acceptance driving Adobe Experience Cloud implementations, analytics, and tag management to improve measurement and personalization.
Responsibilities
- This position will work from home; occasional planned travel to an assigned Southfield, Michigan office location may be required
- Engineer to develop, create and manage our marketing technology implementations
- Design, build, deploy and scale marketing technologies implementations
- Evolve and manage the solution design reference documentation which outlines installation requirements, rules and use cases across web and mobile properties and applications
- Work with engineers to create, manage and enforce digital analytics tagging standards to ensure robust and consistent data is captured for analysis
- Complete rigorous testing and validate the implementation of marketing technologies (e.g., Adobe Analytics, Customer Journey Analytics , Adobe Target , campaign tracking implementation)
- Design, implement and maintain tag management solutions (e.g. Adobe Launch, Google Tag Manager)
- Design, implement, and maintain Data Schemes for data ingestion and profile management
- Assist with creation, implementation, and testing of new custom tags and tracking for campaigns
- Debug the problems which arise in production and propose effective solutions
- Contribute to team's sprint commitments and actively participate in our Agile practices
- Contribute to continuous learning activities to improve design and code quality as well as to increase application domain knowledge
- Assist with technical/tag audits and present findings/recommendations to stakeholders in a well-designed, clear, and actionable fashion
- Support compliance efforts related to data storage
- Guide and aid less experienced engineers
Requirements
- Bachelor’s degree in Computer Science, Information Systems, or closely related field of study; or equivalent work experience
- 5+ years of experience in web development software engineering
- 5+ years of experience with a Tag Management platform such as Adobe Launch or Google Tag Manager (GTM)
- 5+ years of experience with Object Oriented Design, HTML, JavaScript, and jQuery
- 3+ years of experience in digital analytics implementation
- Experience creating and maintaining operational data quality monitoring processes
- Experience with Web Analytics, Data Management, and Attribution tools
- Knowledge around API implementations
- Working knowledge of site optimization, product development, usability or UX
- Good understanding of web security standards, customer privacy, and compliance requirements
- Understanding of the online measurement ecosystem and performance metrics, with a key focus and expertise in collecting, analyzing, synthesizing data
- Proficiency with tag auditing tools
- Preferred: Demonstrated proficiency implementing and maintaining Adobe Analytics, Customer Journey Analytics and other marketing technologies
- Preferred: Experience with JavaScript, TypeScript, Node.js
- Preferred: Experience with AWS services and backend service development experience
- Preferred: Experience with high-throughput data processing pipelines
- Preferred: Experience with reporting and ad hoc analysis
- Preferred: Experience working closely with Marketing and Product organizations
Benefits
- 401(K) match
- adoption assistance
- parental leave
- tuition reimbursement
- comprehensive medical/dental/vision
- many nonstandard benefits that make us a Great Place to Work
- Flexible work options including work from home, on site and hybrid positions
- Company provided technology packages for all Team Members
- Extensive growth opportunities as demonstrated by our track record of promoting internally
- Ongoing business training and career development opportunities
- Competitive market-based salary with bonus compensation, quarterly profit sharing and annual merit bonuses
- Generous PTO and holidays that include 28.5 total days during first full year of employment
- Eligible for an annual variable bonus of cash and equity, between 10-20%
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