Social Media Manager developing and executing a strategy for LANDR's social media platforms. Collaborating with creative teams to engage an audience of over 6 million music creators in a hybrid environment.
Responsibilities
Conceptualize and collaborate with the blog, design, and video teams to create visual content for Instagram, Facebook, YouTube, LinkedIn, and TikTok.
Work closely with the Community Manager to ensure brand consistency across community platforms such as Reddit and Discord, aligning tone, scheduling, and messaging across all channels.
Develop and maintain a monthly content calendar, ensuring consistent publishing aligned with product launches, campaigns, and key events.
Write clear, engaging copy tailored to each platform while maintaining a consistent brand voice and tone.
Define and track measurable social media objectives aligned with LANDR's brand and business goals.
Develop and execute strategies to grow reach, engagement, and conversions, driving traffic to our website, blog, YouTube channel, and playlists.
Grow and nurture LANDR's online community by engaging daily with users, responding to comments, and fostering meaningful conversations.
Lead weekly content planning meetings, providing visibility into upcoming initiatives and performance results.
Collaborate with marketing, community, and product teams to design and execute social campaigns for product launches and major announcements.
Analyze performance data (engagement rates, follower growth, traffic, conversions) and perform data-driven optimizations to improve future content.
Stay informed on social media trends, competitor activity, and platform updates, proactively testing new formats and tools.
Respond quickly and professionally to questions and comments across all platforms, using a tone that reflects LANDR's personality.
Requirements
1–3 years of experience managing social media for a brand, agency, or creator-focused company.
Excellent understanding of content trends, creator culture, and industry best practices.
Proven experience planning and executing social campaigns with measurable outcomes.
Strong analytical skills and comfort with tools such as Meta Business Suite, YouTube Analytics, or Sprout Social.
Excellent written and verbal communication skills in English, as the majority of our audience is English-speaking.
Collaborative mindset and ability to work cross-functionally with creative, marketing, and community teams.
Proficiency with CRM systems (e.g., HubSpot) and content management tools (e.g., WordPress, Notion).
Direct experience in the music industry or with companies related to music creation (labels, studios, platforms, instrument brands, etc.), or personal experience as a musician that provides a real understanding of creators’ needs and language.
Benefits
Competitive compensation based on role, experience, and expertise.
Health insurance coverage, including access to virtual care through Maple and an Employee Assistance Program via Homewood.
Frequent office and social events (catered Mondays, Bagel Tuesdays, after-work gatherings, etc.).
Your birthday is a paid day off.
Employer RRSP contribution program to help you invest in your future.
Annual transit allowance (for Montreal employees) and an allowance for fitness activities.
Free access to LANDR products.
Open-plan downtown office near Square-Victoria metro station.
Opportunity to join the LANDR band.
Partnerships with local music events and festivals (MUTEK, Pop Montréal, Igloofest, etc.).
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