Werkstudentin im Marketing für AEB bei Corporate Influencer Management, tiefen Einblick ins Social Media Marketing gewinnen und Marketing - Projekte unterstützen.
About the role
- Social Media Manager developing and executing a strategy for LANDR's social media platforms. Collaborating with creative teams to engage an audience of over 6 million music creators in a hybrid environment.
Responsibilities
- Conceptualize and collaborate with the blog, design, and video teams to create visual content for Instagram, Facebook, YouTube, LinkedIn, and TikTok.
- Work closely with the Community Manager to ensure brand consistency across community platforms such as Reddit and Discord, aligning tone, scheduling, and messaging across all channels.
- Develop and maintain a monthly content calendar, ensuring consistent publishing aligned with product launches, campaigns, and key events.
- Write clear, engaging copy tailored to each platform while maintaining a consistent brand voice and tone.
- Define and track measurable social media objectives aligned with LANDR's brand and business goals.
- Develop and execute strategies to grow reach, engagement, and conversions, driving traffic to our website, blog, YouTube channel, and playlists.
- Grow and nurture LANDR's online community by engaging daily with users, responding to comments, and fostering meaningful conversations.
- Lead weekly content planning meetings, providing visibility into upcoming initiatives and performance results.
- Collaborate with marketing, community, and product teams to design and execute social campaigns for product launches and major announcements.
- Analyze performance data (engagement rates, follower growth, traffic, conversions) and perform data-driven optimizations to improve future content.
- Stay informed on social media trends, competitor activity, and platform updates, proactively testing new formats and tools.
- Respond quickly and professionally to questions and comments across all platforms, using a tone that reflects LANDR's personality.
Requirements
- 1–3 years of experience managing social media for a brand, agency, or creator-focused company.
- Excellent understanding of content trends, creator culture, and industry best practices.
- Proven experience planning and executing social campaigns with measurable outcomes.
- Strong analytical skills and comfort with tools such as Meta Business Suite, YouTube Analytics, or Sprout Social.
- Excellent written and verbal communication skills in English, as the majority of our audience is English-speaking.
- Collaborative mindset and ability to work cross-functionally with creative, marketing, and community teams.
- Proficiency with CRM systems (e.g., HubSpot) and content management tools (e.g., WordPress, Notion).
- Direct experience in the music industry or with companies related to music creation (labels, studios, platforms, instrument brands, etc.), or personal experience as a musician that provides a real understanding of creators’ needs and language.
Benefits
- Competitive compensation based on role, experience, and expertise.
- Health insurance coverage, including access to virtual care through Maple and an Employee Assistance Program via Homewood.
- Frequent office and social events (catered Mondays, Bagel Tuesdays, after-work gatherings, etc.).
- Your birthday is a paid day off.
- Employer RRSP contribution program to help you invest in your future.
- Annual transit allowance (for Montreal employees) and an allowance for fitness activities.
- Free access to LANDR products.
- Open-plan downtown office near Square-Victoria metro station.
- Opportunity to join the LANDR band.
- Partnerships with local music events and festivals (MUTEK, Pop Montréal, Igloofest, etc.).
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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