Social Media Manager responsible for developing and optimizing marketing strategies across various platforms at VALID Group GmbH. Combining creativity and analytics for effective social media presence.
About the role
- Social Media Manager developing content and social media strategies for a growing street food company. Collaborating with the team to enhance brand visibility and engagement.
Responsibilities
- You develop and refine our social media and content strategy and implement it with the team in a goal-oriented way based on meaningful KPIs
- You provide creative impulses for the team, spot trends before they go viral, and execute them with smart concepts
- You conceptualize, create, and prepare social media content—primarily videos, but also copy and graphics
- You support and mentor working students in content production and foster a motivating team culture
- You ensure a clear editorial calendar, efficient workflows, and seamless alignment with our marketing objectives
- You plan, manage, and optimize our paid social media campaigns (e.g., Meta, TikTok, YouTube, LinkedIn), analyze performance data, and develop our paid content strategy together with the team
- You set clear goals, produce meaningful reports, and take responsibility for our editorial calendar and editorial meetings
- You conduct trend analyses, drive projects independently, and ensure our brand is visible and successful across all digital channels
- You research and tender services and brief external partners — including influencer management
Requirements
- You have completed your degree (e.g., Media Management or Digital Marketing) or vocational training with relevant further education
- You have at least three years of experience in social media management
- You are active on social networks and follow the latest trends across all channels with enthusiasm
- Your creativity is evident in producing engaging, audience-appropriate content for various social media platforms
- Tools such as CapCut, Photoshop, or Canva are second nature to you and you use them confidently for content production
- You have experience with analytics tools and can monitor and evaluate metrics and KPIs
- You also have a good sense for positioning social media strategically within the company strategy
- You enjoy working in a team, contribute with motivation and your own ideas, and are not afraid to drive projects forward independently
Benefits
- A family-like environment with an informal, first-name culture, flat hierarchies, fast decision-making processes, and helpful colleagues
- Opportunities to shape your role from day one
- Flexible working hours and a good work–life balance with possibilities for remote work
- Option to join a company pension plan with Allianz AG, with a monthly employer contribution of 20%
- Support for your professional and personal development
- A monthly tax-free benefit via our partner Belonio with an “Edenred City” card
- After your probationary period: bicycle leasing through our partner Business Bike
- Modern technical equipment including a laptop and an iPhone as a company phone
- Backed by Valora — a strong, crisis-tested group offering stability and excellent career opportunities
- Regular team events such as office parties, summer gatherings, and Christmas parties
- “Come as you are” — no business dress code
- A great loft-style office on Schadowstraße
Job title
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