About the role

  • Lead social media strategy and execution across platforms, including Instagram, TikTok, Facebook, X, Pinterest, and emerging channels.
  • Oversee day-to-day social publishing, ensuring all content reflects the brand’s voice, editorial mission, and visual identity.
  • Manage, mentor, and support the social media team to deliver best-in-class content and measurable results.
  • Develop innovative, social-first campaigns and franchises to support editorial tentpoles, brand initiatives, membership programs (GH+), newsletters, and branded content.
  • Partner with editorial, video, and creative teams to package content for maximum performance and resonance on each platform.
  • Translate analytics and performance insights into actionable strategies that drive growth, engagement, and conversions.
  • Experiment with new formats, trends, and tools to keep Good Housekeeping at the forefront of digital innovation.
  • Represent social interests within cross-departmental conversations, ensuring strategies align with brand and business objectives.

Requirements

  • 7+ years of professional experience in social media strategy, ideally within media, lifestyle, or consumer brands.
  • Proven track record of growing and engaging audiences across multiple social platforms.
  • Deep expertise in platform best practices, analytics tools, and emerging trends.
  • Strong editorial sensibility and storytelling ability with a knack for adapting content across formats.
  • Experience managing and mentoring teams in fast-paced, collaborative environments.
  • Passion for Good Housekeeping’s mission and audience, with the ability to balance editorial integrity and business priorities.
  • Creative thinker who is both strategic and execution-focused, able to manage high-visibility projects with clarity and impact.

Benefits

  • Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
  • Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
  • Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
  • Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
  • Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
  • Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.

Job title

Social Media Director

Job type

Experience level

Lead

Salary

$116,000 - $140,000 per year

Degree requirement

No Education Requirement

Location requirements

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