Social Media Director leading Good Housekeeping's social media presence across various platforms. Driving audience engagement and growth while managing and supporting the social media team.
Responsibilities
Lead social media strategy and execution across platforms, including Instagram, TikTok, Facebook, X, Pinterest, and emerging channels.
Oversee day-to-day social publishing, ensuring all content reflects the brand’s voice, editorial mission, and visual identity.
Manage, mentor, and support the social media team to deliver best-in-class content and measurable results.
Develop innovative, social-first campaigns and franchises to support editorial tentpoles, brand initiatives, membership programs (GH+), newsletters, and branded content.
Partner with editorial, video, and creative teams to package content for maximum performance and resonance on each platform.
Translate analytics and performance insights into actionable strategies that drive growth, engagement, and conversions.
Experiment with new formats, trends, and tools to keep Good Housekeeping at the forefront of digital innovation.
Represent social interests within cross-departmental conversations, ensuring strategies align with brand and business objectives.
Requirements
7+ years of professional experience in social media strategy, ideally within media, lifestyle, or consumer brands.
Proven track record of growing and engaging audiences across multiple social platforms.
Deep expertise in platform best practices, analytics tools, and emerging trends.
Strong editorial sensibility and storytelling ability with a knack for adapting content across formats.
Experience managing and mentoring teams in fast-paced, collaborative environments.
Passion for Good Housekeeping’s mission and audience, with the ability to balance editorial integrity and business priorities.
Creative thinker who is both strategic and execution-focused, able to manage high-visibility projects with clarity and impact.
Benefits
Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
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