Director of Creative Services & Marketing Communications at Evident, leading development of global marketing assets and creative direction. Managing teams and budgets to ensure alignment with business priorities.
About the role
- Manage a team of writers and content designers at Wells Fargo. Leading service communications transformation for the Consumer, Small and Business Banking sector.
Responsibilities
- Manage a team of communication consultants in the development of copy for a variety of delivery channels, both digital and print.
- Maintain a focus on career development and growth across the team.
- Empower the team to transform communications into simple, straightforward, modern messages and narratives that foster confidence in our products, services, and brand.
- Ensure voice, style, tone, and effectiveness of the writing is consistently carried throughout all communications.
- Bring a customer-friendly, simple, plain-language lens to all communications.
- Iterate quickly based on team, stakeholder, and Legal and Compliance feedback/direction.
- Maintain internally developed service communication guidelines to ensure consistent alignment to CSBB brand experience.
- Drive ongoing refinement based on learnings.
- Use the guidelines as a control to drive consistent content and alignment to CSBB brand experience.
- Be accountable for reviewing and editing all CSBB Service Communications to ensure simplicity/alignment to guidelines, validation of current customer experience/experience improvement recommendations, and product/technical accuracy.
- Leverage quantitative testing/research insights to improve communications.
- Inform testing/research pipeline.
- Assess and lead AI pilot development to support draft content creation.
- Work with data and analytics partners to maintain a Large Language Model (LLM), assess alignment to team guidelines, recommend use cases, etc.
- Lead an enterprise-wide community of practice for customer communications. This includes identifying the right stakeholders, managing a cross-functional team, assessing relevant topics for engagement, and driving decision making and action on key topics.
- Collaborate with functional, technical, or specialist partners to understand communication specification and presentment needs as they relate to and influence copy development in a specific channel or asset type and proactively anticipate other relevant copy requirements.
- Maintain close partnerships with Digital, Product, Ops, and Brand teams, effectively influencing content and prioritization.
- Understand LOB product partner needs through knowledge of Consumer retail banking, products, and services, and business and customer experience objectives.
- Be "business curious" as well as customer centric.
- Bring an innovative, positive approach to a team that respects and values diversity of professional opinions and experience.
Requirements
- 6+ years of Marketing, E-business, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education.
- 3+ years of management or leadership experience.
- 3+ years of Creative Development, Corporate Communications, Public Relations, or Marketing Communications writing experience.
Benefits
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
Job title
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