Strategic Communications Lead managing executive communications and content strategy for BetterUp. Focusing on impactful communications while leveraging AI capabilities for storytelling.
About the role
- Executive Communications Lead developing and driving executive communications strategies for GM North America leadership team. Collaborating closely with senior executives to amplify GM's voice and vision.
Responsibilities
- Support the GM North America executive communications strategy
- Develop and maintain a comprehensive, multi-channel executive communications plan for GM North America leaders that advances business priorities, supports key initiatives, and reinforces GM’s company narrative.
- Define and evolve clear positioning, narratives, and platforms for GM North America leaders, including thought leadership themes, communications channels, and marquee internal and external moments (e.g., town halls, leadership summits, industry forums, media interviews etc.
- Partner with Global Communications, and business leaders to design and deliver leader-led communications that inform, inspire, and connect employees to the GM North America strategy, culture, and performance.
- Support and lead planning and preparation for executive participation in media interviews, industry events, dealer and customer engagements, and other external forums, including messaging, talking points, Q&A, presentations, and briefing materials.
- Serve as a trusted advisor to senior leaders, offering timely, sound counsel during fast-moving, ambiguous, or issues-related situations; help anticipate and mitigate risk while enabling leaders to communicate with clarity and confidence.
- Personally craft and refine speeches, remarks, scripts, talking points, presentations, internal notes, and digital content that reflect each leader’s authentic voice and meet a high bar for clarity, brevity, and impact.
- Work across Global Communications, Marketing, Public Policy, HR, and business teams to ensure GM North America executive communications are aligned.
- Use audience feedback, engagement metrics, and qualitative insights to assess the effectiveness of executive communications and recommend refinements to strategy, channels, and content.
Requirements
- Bachelor’s degree in Communications, Journalism, Public Relations, Business, or related field.
- 7+ years of progressively responsible experience in executive communications or a closely related field, ideally supporting senior leaders in large, complex organizations.
- Knowledge/relationships with key business/product media outlets in the U.S.
- Proficient writing, editing, and storytelling skills, with a portfolio demonstrating the ability to translate complex business topics into clear, compelling narratives for multiple audiences and channels.
- Proven experience operating as a strategic advisor to senior leaders, with strong judgment, discretion, and the ability to influence at senior levels.
- Demonstrated ability to lead complex, multi-stakeholder communications programs from strategy through execution, often under tight timelines and in fast-changing situations.
- Comfort working in a fast-paced, highly matrixed environment, with the ability to prioritize, make decisions, and move work forward with limited direction.
- Have to be willing to travel - 15+%.
Benefits
- From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions.
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