Executive Communications Lead developing and driving executive communications strategies for GM North America leadership team. Collaborating closely with senior executives to amplify GM's voice and vision.
About the role
- Strategic Communications Lead managing executive communications and content strategy for BetterUp. Focusing on impactful communications while leveraging AI capabilities for storytelling.
Responsibilities
- Develop concise, empathetic, communications for the BetterUp platform
- Adapt *Dare to Lead* principles into messages that resonate with senior leaders and their teams.
- Shift platform interactions from transactional to transformational through tone and clarity.
- Audit current CDL communications for usage, effectiveness, and audience fit.
- Understand what’s working and what’s not and develop benchmarks and feedback loops that will inform future communications.
- Map key communication needs across stakeholders (CHROs, CEOs, middle management, broader org).
- Create reusable communication templates (e.g., cascade emails, executive talking points, middle-management guidance) tailored to enterprise clients.
- Build a system for ongoing, scalable communications that BetterUp can repurpose across clients.
- Draft and edit high-level executive communications, including scripts, ghostwritten articles, and editorial content for external publications.
- Provide strategic guidance on communications that enable leaders to cascade insights throughout their organizations.
- Design and deliver high-fidelity, account-specific communications for large director-level populations at enterprise partners, translating organizational strategy into language that feels relevant and actionable at every level.
- Create AI-enabled nudges and in-the-flow-of-work reinforcements that extend learning beyond live sessions and formal touchpoints.
Requirements
- 10+ years of experience
- Proven expertise in executive communications, including storytelling and strategic messaging for senior audiences.
- Strong background in editorial work (ghostwriting, publishing in top-tier outlets preferred).
- Demonstrated ability to craft empathetic, emotionally resonant communications without slipping into cliché or jargon.
- Experience in organizational communications strategy (ideally with global enterprises).
- Comfort with both strategic systems thinking and tactical writing/editing.
Benefits
- Access to BetterUp coaching; one for you and one for a friend or family member
- A competitive compensation plan with opportunity for advancement
- Medical, dental, and vision insurance
- Flexible paid time off
- All federal/statutory holidays observed
- 4 BetterUp Inner Workdays
- 5 Volunteer Days to give back
- Learning and Development stipend
- Company wide Summer & Winter breaks
- Year-round charitable contribution of your choice on behalf of BetterUp
- 401(k) self contribution
Job title
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Degree requirement
No Education Requirement
Location requirements
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