Drive evolution and execution of Bulk ™ organic search (SEO & GEO) strategy and projects to grow organic traffic.
Collaborate with cross-functional stakeholders and third-party partners to optimise website and content.
Lead content localisation efforts with copywriting team.
Conduct regular competitor and website health analysis and in-depth technical website audits.
Monitor website performance, track KPIs, and derive insights from traffic and conversion data to refine SEO strategies.
Identify and address technical SEO issues affecting visibility and crawlability; implement technical recommendations (site speed, mobile optimisation, structured data, crawlability, indexation).
Lead initiatives to improve URL structure and internal linking; maintain XML sitemaps, robots.txt, canonical tags, low broken link counts and a healthy backlink profile.
Support keyword research, on-page element and metadata optimisation; collaborate with copywriting teams to create SEO-optimised content.
Upskill self and direct reports; work within Performance & Insights department alongside paid media and marketing insights specialists.
Requirements
Proven experience as SEO specialist, including managerial experience, preferably within a global D2C brand in-house or within an agency.
Demonstrated success in developing and implementing effective SEO strategies & projects, resulting in better organic health.
In-depth knowledge of SEO tools, web analytics, and data-driven decision-making.
Experience and passion in training and developing direct reports.
Exceptional analytical, problem-solving, and strategic thinking abilities.
Ability to interpret data, draw insights, and make data-driven decisions.
A passion for staying abreast of industry trends, search engine updates and AI developments.
In-depth knowledge of technical SEO best practices and proficiency in SEO languages incl HTML & JavaScript.
Strong project management skills with the ability to prioritise tasks in a fast-paced agile environment.
A keen interest in AI and its implications on SEO and content creation; proficiency in LLM prompting is a bonus.
A passion for fitness, sports and / or nutrition and fluency in another language are bonuses.
Benefits
Monthly Bulk Bank Benefits Allowance 🏦 including a subsidised Gym Membership 🏋️
A day off to celebrate your Birthday 🎂
PerkBox Subscription 👍
60% discount on all Bulk ™ products 💰
Flexi Start 🕙
Additional Annual Leave (optional)
Teammate Pension Scheme
Life Assurance 💟
Medicash 👩⚕️
A day off for Volunteering (optional) 🤗
Cycle to Work Scheme 🚲
Enhanced Maternity & Paternity leave and workplace nursery scheme 🐣🧒
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