Content Manager responsible for creating and managing marketing content at Generali Global Assistance. Collaborating with teams to enhance customer journeys and drive brand engagement.
About the role
- Senior UX Content Strategist shaping acquisition and conversion experiences for Gen Digital brands like Norton and LifeLock. Collaborating with cross-functional teams to drive engagement and performance through effective content strategies.
Responsibilities
- Lead growth content strategy: Own the editorial and messaging approach for some of Gen’s acquisition channels, ensuring every word drives clarity, trust, and conversion.
- Create high-converting copy: Write and edit compelling content for landing pages, product launches, special campaigns, and evergreen site experiences that generate traffic and customer acquisition across brands like Norton and LifeLock.
- Drive performance with data: Partner with SEO, growth marketing, and analytics teams to design content that ranks, performs, and converts across global audiences.
- Experiment and optimize: Run A/B tests and content experiments, using insights to refine messaging, CTAs, and user journeys for measurable impact.
- Collaborate for impact: Work closely with project managers, designers, and marketers to deliver content that aligns with both customer needs and business goals.
- Champion the brand voice: Ensure all acquisition content reflects the trusted, approachable, and innovative identity of Gen and its portfolio of brands.
- Stay ahead of trends: Monitor digital safety, consumer behavior, and content best practices to keep our storytelling effective and competitive.
Requirements
- 5+ years of experience in digital content strategy, with a strong focus on acquisition and growth content.
- A portfolio that showcases high-performing work across websites, landing pages, and product launches.
- Exceptional writing and editing skills with the ability to adapt tone and style across acquisition funnels and audiences.
- Proven expertise in growth strategies, performance metrics, and testing methodologies.
- A strategic mindset paired with hands-on execution: you want to design the strategy and roll up your sleeves to deliver.
- Comfort working in fast-paced environments, managing multiple priorities, and collaborating across global teams.
- Familiarity with AI-driven content tools and how to integrate them into acquisition workflows.
- Bachelor’s degree in English, Communications, Journalism, or related field (or equivalent experience).
Benefits
- Annual bonus scheme
- Unlimited PTO (paid time off), flexible working hours
- Hybrid Colloboration, hybrid 3 days weekly in Dublin office
- Health insurance and pension
- The chance to join a major global tech company listed on the S&P 500.
- Opportunity to learn and work with the best in the Digital Security industry.
- Tuition reimbursement for job-related courses
- Learning & Development plan.
- Sustainable home improvement bonus
- Gym/Fitness annual allowance
- Mac/Windows laptop and mobile phone
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