Hybrid Senior Strategic Brand Manager

Posted last month

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About the role

  • Own the Brand Management for Havana Club, one of Pernod Ricard Deutschland's Top Priority Brands
  • Lead and develop the annual brand strategy & roadmap against key portfolio initiatives
  • Manage brand P&L and Advertising & Promotion budget, adhere to KPIs and ensure marketing spend efficiency
  • Develop, implement & evaluate breakthrough brand content and activities for the German market (media campaigns, experience, cooperations)
  • Support the Collaborative Business Planning Operating Model (Rolling Forecast, S&OP) by aligning marketing activities with forecast and volumes
  • Responsible for positioning and further development of the product portfolio in cooperation with Head of Brand Management and Brand Owner and Local Innovation Manager
  • Fuel the innovation pipeline and lead execution of product launches/relaunches for the German market (business case, pricing, article creation, follow-up with logistics, finance, and sales)
  • Lead and manage agencies, external partners, and cross-functional teams; coordinate projects with stakeholders
  • Lead a team of 2 and be responsible for talent coaching and development
  • Act as primary advocate for the brand internally (management presentations, sales meetings) and externally (PR events)
  • Lead analysis and reporting of consumer, market, and competitor trends to identify business issues/opportunities
  • Report to Head of Brand Management and assume functional leadership for two Brand Managers
  • Position is based in Cologne and limited to 18 months

Requirements

  • 5-6+ years of business experience in Brand-/Product-Management/Marketing within the FMCG industry
  • University degree in economics with a focus on marketing/brand management or a similar apprenticeship
  • Highly motivated self-starter with strong leadership, analytical, organizational, and interpersonal skills
  • Ability to collaborate effectively across functions with passion and enthusiasm
  • Strong executive and cross-functional communication skills (writing strategic & selling decks and presentation skills)
  • Strong experience in developing brand strategies grounded in insights and analytics
  • First-hand experience in people management
  • Previous experience in innovation work and successfully launching new products from A to Z
  • Experience managing financials and business performance, including budget management
  • Results-oriented with ability to operate with agility
  • Strong conceptual and creative mindset with a good eye for details
  • Fluent in spoken & written English; German is a big plus
  • Live in Cologne or nearby

Benefits

  • Smart Working: Unleash your full potential by working where you and your team are most productive! We offer the opportunity to work flexibly and remotely, but we also value regular presence in the office to foster collaboration and strengthen team spirit.
  • Modern office in the heart of Cologne with a fresh fruit basket, coffee, water and nice colleagues
  • "Convivialité" culture: flat hierarchies, a "Duz" culture and regular company events
  • Urban Sports Club membership and a leasing offer from Jobrad
  • All bridge days off, in addition to regular annual leave (30 days)
  • Individual development opportunities (workshops, language courses and online courses)
  • Discounts on products and other discounts through the Corporate Benefits Portal
  • 20% subsidy for company pension plan
  • Relocation costs covered if necessary for the job

Job title

Senior Strategic Brand Manager

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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