TC
Textual ComunicaçãoSenior Content Analyst
Analista de Conteúdo Sr producing high - quality content for diverse platforms in São Paulo. Collaborating with the team to manage content projects and promote engaging conversations.
About the role
- Lead content strategy for your surfaces and journeys for our core products and features by partnering with Product, Design, Research and Ops to uncover explicit and latent customer needs, then map business goals to those needs to define messaging across channels and touchpoints
- Craft compelling, prioritized value propositions that, through complexity, define message hierarchy, and decide where messages matter most across the journey
- Write product content at every fidelity—from prompts, labels, and error states to onboarding, notifications, and long-form help—explore multiple options, tone shifts, and manage risk and safety, explaining trade-offs with confidence
- Shape and evolve content systems, style guidelines, and reusable frameworks to scale consistent experiences across the platform
- Audit existing content for inclusivity, clarity, and tone, ensuring outputs align with Grow Therapy’s mission and voice
- Bring clarity to complex domains by translating healthcare jargon into approachable language; partner with Legal and Clinical early and often to align on compliant, human-centered solutions
- Work directly in Figma and product prototypes; plan research with product managers/designers/researchers to validate comprehension, trust, and usability
- Drive cross-functional alignment by facilitating workshops, making crisp recommendations, managing stakeholders, and documenting decisions as guidelines and best practices
Requirements
- 6+ years in content design/UX writing with a portfolio demonstrating impact across journeys, systems, and UI copy (in-house product experience required)
- Track record of collaborating cross-functionally and leading high-impact initiatives in ambiguous, fast-paced environments
- Superior communication and storytelling skills, with sensitivity to tone, inclusivity, and the mental health context
- Proven expertise in UX writing, content strategy, and systems thinking
- Writing craft that is concise, conversational, inclusive, and precise — plus the range to flex tone appropriately for context and audience
- Research fluency and comfort leveraging insights/data and collaborating with researchers to inform strategy and iterate.
- Tools & prototyping skills that show you’re comfortable in Figma (and similar), able to troubleshoot interaction/content issues and work directly in prototypes
- Business orientation so you can tie choices to outcomes, articulate trade-offs, and show measurable impact on engagement, comprehension, and trust
- In-house product experience required; healthtech or consumer-facing product experience preferred
Benefits
- Comprehensive Health Coverage: Medical, dental, and vision insurance, plus life and disability coverage.
- Parental Leave & Family Support: Up to 18 weeks paid leave and a new child stipend.
- Financial Wellness: 401(k) program and equity opportunities.
- Meals & Home Office Support: Stipends for home office setup and ongoing funds for meals, with tailored perks for both remote and in-office employees.
- Time Off to Recharge: Flexible PTO, 12 paid holidays, and a full winter break week.
- Wellness & Development: Annual stipends to put towards therapy and personal & professional growth.
- Mental & Physical Health Support: Weekly flexible hours for self-care (“Mental Health Mornings/Afternoons”) and memberships to leading wellness apps (such as One Medical, Headspace, and Talkspace).
- Extra Perks: Pet insurance discounts, commuter benefits, and global travel assistance.
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