Driving the CRM strategy to enhance player engagement and retention at B2Spin's global gaming portfolio. Leading teams and executing data - driven campaigns across multiple brands while innovating the player experience.
About the role
- Analista de Requisitos SR developing marketing solutions and requirement modeling for GrupoSC Trade Marketing team. Collaborating with cross-functional teams and supporting Power Platform initiatives.
Responsibilities
- Model requirements using techniques such as use cases, user stories, flowcharts and BPMN
- Prepare and maintain clear, structured documentation using tools like Word, Excel, Visio and Miro
- Translate business needs into technical specifications that are understandable to development and consulting teams
- Map and analyze marketing processes, identifying opportunities for improvement and automation
- Manage requirements throughout the project lifecycle, including prioritization, traceability and validation with stakeholders
- Facilitate meetings between involved areas, promoting alignment between Marketing, IT and CRM partners
- Support initiatives involving the Power Platform (Power Apps, Power Automate, Power BI), contributing functional insights
- Understand integration flows between systems such as ERP, CRM and email marketing platforms
- Collaborate with multidisciplinary teams, maintaining a proactive attitude and solution focus
- Work with a results-oriented mindset, considering customer experience as the central axis of deliverables
Requirements
- Strong proficiency in requirements modeling: use cases, user stories, flowcharts and BPMN
- Conceptual understanding of CRM and its application in Marketing, Sales and Support
- Familiarity with Power Platform: Power Apps, Power Automate and Power BI
- Basic understanding of data integration between systems (ERP, CRM, email marketing)
- Knowledge of marketing processes: lead generation, campaigns, customer journey and conversion metrics
- Communication skills: translate business needs into technical requirements and facilitate cross-functional meetings
- Requirements management: prioritization, traceability and stakeholder validation
- Ability to collaborate with multidisciplinary teams
- Analytical thinking with a solution focus
- Results-oriented mindset and customer experience focus
- Experience with agile methodologies is desirable
- Knowledge of UX/UI is desirable
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
Senior Customer Success Manager managing enterprise accounts for Vibe.co, a streaming TV advertising company. Building client relationships and driving revenue outcomes with strategic insights and campaign excellence.
Customer Success Manager for a fast - growing startup in renewable energy. Engaging with B2B customers and solving technical queries related to solar and heatpump solutions.
Customer Success Associate managing a large and diverse portfolio of customers at GBG. Focus on delivering value throughout the customer lifecycle and enhancing product adoption.
Customer Success Manager ensuring customer satisfaction and retention for OneOcean. Focused on onboarding, relationship management, and driving customer adoption of maritime solutions.
JDE CSMS Consultant at Birlasoft implementing business process solutions and customer advisory. Requires 5 - 10 years JDE experience and BE/BTech degree.
Customer Success Manager tasked with managing IT services and customer relationships post sale for colocation and cloud solutions. Ensuring value and engagement to drive renewals and expansion.
Senior Sales Manager managing B2B Sales and building market presence for innovative CRM software at Planelio. Collaborating with management to shape sales and customer onboarding processes in the furniture industry.
Senior Customer Success Manager at EnterpriseAlumni managing enterprise accounts while ensuring retention and driving expansion. Focused on relationship building within the higher education sector.
Microsoft Dynamics 365 CRM Delivery Lead at PwC overseeing CRM solutions implementation and strategy. Leading a team and fostering client relationships for enhanced operational efficiency.