Hybrid CRM Marketing Specialist

Posted 2 hours ago

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About the role

  • Specialist in Marketing CRM at Cheil Brasil, managing campaign operations while collaborating with partners. Focused on data analysis and campaign optimization to meet business goals.

Responsibilities

  • Serve as the SPOC (Single Point of Contact) for Insider operations (content A/B testing, App Push, Web Push, WhatsApp, Journey automations) and liaise with the agency.
  • Monitor the performance of ongoing campaigns, ensuring they are implemented correctly.
  • Identify and report implementation gaps and recommend improvements.
  • Compile and analyze campaign performance reports, review results, and suggest adjustments.
  • Work with the team to ensure campaign content quality and alignment with company objectives.
  • Validate campaign functionality, ensuring defined metrics and KPIs are being met.
  • Collaborate with the team to optimize processes and continuously improve campaign execution.
  • Participate in weekly meetings with subsidiaries to align operations and provide updates on activity progress.
  • Track the evolution of operational KPIs and SLAs, driving continuous optimization of these indicators to ensure alignment with business goals.
  • Design dashboards and performance reports that provide clear, detailed visibility for all stakeholders.

Requirements

  • Experience managing digital and performance campaigns.
  • Familiarity with campaign monitoring tools and data reporting.
  • Strong skills in data analysis and performance metrics.
  • Familiarity with CRM tools, marketing automation, and the Insider platform.
  • Fluent English.
  • Spanish is a plus.

Benefits

  • Health plan, dental plan, and life insurance (Bradesco).
  • Meal or food allowance via Pluxee.
  • Wellhub.
  • Maternity/Paternity kit.
  • Access to a company psychologist.
  • Discounts at universities, language schools, and partnership with Sesc.
  • Performance reviews.
  • Birthday day off.
  • Discounts on Samsung products.

Job title

CRM Marketing Specialist

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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