QG
Qurate Retail GroupSEO Manager
SEO Manager driving the strategy and execution of SEO initiatives across QVC's digital properties in a hybrid work environment. Requires experience in e - commerce or retail and strong technical SEO skills.
About the role
- Evolve with the AI Search landscape as new tools and methodologies are developed around AEO/GEO and Generative AI models; develop and deliver exec-level presentations that highlight SEO, ASO, and GEO insights, technical enhancements, content recommendations, and training materials for internal and client teams
- Conduct technical SEO, GEO, and ASO audits with prioritized recommendations that interweave with a product team’s roadmap
- Develop custom technical SEO requirements, such as Schema Markup recommendations and 301 redirect maps, for Engineering teams to implement
- Build and maintain custom technical requirements that keep up with industry changes and best practices for the broader SEO team
- Design and implement automated regression tests with Test Engineers across multiple environments to identify site issues that impact SEO
- Collaborate daily with cross-disciplinary teams such as Engineering & Test Engineering, Analytics, Design, Content, Strategy, and Research
- Drive audience and topic research for both SEO and ASO projects to influence content strategies backed by data beyond keywords
- Conduct client competitor research to develop quantitative and qualitative insights that drive SEO strategy and client business goals
- Design reporting dashboards with event tracking, custom formulas, and segmentation in partnership with Analytics Architects
- Drive strategy for product teams with a data-driven mindset to increase qualified traffic and conversion rate
- Monitor SEO, GEO, and ASO industry trends to inform new strategies while avoiding "shiny objects"
- Collaborate with client and project teams to create and maintain an ASO strategy for app store listings
- Drive collaboration across product team disciplines and elevate the work of the broader SEO team
- Work autonomously on up to four projects at a time
- Drive the Product SEO team to discover creative uses of SaaS tools
- Support more junior team members and offer mentorship
- Publish thought leadership on LinkedIn, share blog posts, and drive visibility for the TELUS Digital brand
- Support business development efforts as part of the Offers team within Marketing Services as bandwidth allows
Requirements
- You’re a tenacious problem solver, tinkerer, and you thrive in ambiguity
- A data-driven approach and understanding of how web performance, usability, and other facets of web technologies like LLMs, voice search, and A/B testing can impact SEO and GEO
- A growth mindset and passion to continuously learn about web development and other intersections of SEO, GEO, and ASO
- Experience working daily with GenAI tools to expedite your research & outputs
- 6+ years SEO experience at a digital agency or in-house
- Expert knowledge about modern web technologies and understand server-side rendering, single-page applications, and how search engine & AI bots crawl a site
- Very strong understanding of HTML, JavaScript, CSS, JSON-LD, and Web Content Accessibility Guidelines
- Anecdotal evidence of how you’ve developed or implemented technical SEO and content recommendations that drove organic search channel growth and met a client's business outcomes
- Expert ability to communicate your ideas and tactical recommendations to technical and non-technical audiences including executive stakeholders
- Data guides your every move, and you have a strong ability to frame a narrative around your recommendations, identify risks & blockers, and prioritize work against other feature work
- Demonstrated experience for how web performance, usability, and other facets of web technologies like LLMs, voice search, and A/B testing can impact SEO, with the experience & ability to create forecasting models estimating the impact of implementing work
- Expert experience with tools such as: Sparktoro, Screaming Frog, Google Search Console, Google Analytics, Amplitude, Looker Studio, SEMRush, seoClarity, Ahrefs, or any manner of LLM and AI-supported tools
- Can deftly manage workload and commitments on up to 4 client or business development projects at a time
- A tenacious approach to problem-solving and can navigate ambiguity with grace
- A self-starter who can operate independently across offices and in remote environments
- A growth mindset and passion to continuously learn about web development and other intersections of SEO & GEO (like Engineering, Design, and Content Strategy)
- Advanced training, certifications, and/or a degree in Computer Science, Marketing, or a related field (bonus)
- Active thought leader in LinkedIn and/or blogger (bonus)
- Background in Web Development, UX, Content Marketing, and/or Product Strategy (bonus)
- Experience and/or interest in App Store Optimization (ASO) (bonus)
- Familiarity with A/B/n and multivariate testing methodologies (bonus)
- Direct experience with web products, native mobile apps, and development teams (bonus)
- Experience with JIRA and similar project management platforms (bonus)
- Agile development methodology experience (bonus)
- Previous product agency experience (bonus)
Benefits
- Healthcare benefits - Medical, Vision, Dental
- 401K matching
- Employee Share Purchase Plan
- Competitive PTO Policy
- Employee Assistance Program (EAP)
- Life & Disability Insurance
- And more!
Job title
Job type
Experience level
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Degree requirement
No Education Requirement
Location requirements
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