Product Marketing Manager focusing on heat exchanger and industrial flow solutions in the food industry. Bridging market insights and customer needs with innovative product strategies.
About the role
- Senior Product Marketing Manager developing go-to-market strategies for Cloudflare's network security products. Collaborating with sales, product management, and marketing to drive customer acquisition.
Responsibilities
- Develop and execute go-to-market strategies for Cloudflare Magic WAN, with ownership of Network as a Service and Coffee Shop Networking
- Create compelling messaging and positioning that differentiates Cloudflare's products in the market
- Develop content and collateral for marketing campaigns, including whitepapers, case studies, datasheets, and presentations
- Be responsible and accountable for your product’s success
- Collaborate with the demand generation team to create and execute campaigns that drive leads and pipeline
- Deliver and activate sales enablement, product training, sales tools, and competitive intelligence
- Be informed about the market dynamics and competitive activity
- Identify opportunities for product differentiation and growth
Requirements
- Bachelor's degree in marketing, business, or related field; MBA optional
- 5+ years of experience in product marketing, ideally in enterprise networking, SD-WAN, SASE or SSE
- Solid background in networking topics such as: Campus, Branch, Data Center network architecture, TCP/IP, OSI stack, MPLS, routing, VLANs, public cloud/private cloud, internet exchanges, and DNS
- Good understanding of SaaS metrics, including ACV, ARR, and Net Retention
- Strong written and verbal communication skills, with the ability to develop compelling messaging and content that connects with business or technical audiences
- Strong project management skills with a track record of driving projects to completion
- Ability to work collaboratively with cross-functional teams, including product management, sales, and engineering
Benefits
- Health insurance
- 401(k) plan
- Flexible work arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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