Product Marketing Manager focusing on heat exchanger and industrial flow solutions in the food industry. Bridging market insights and customer needs with innovative product strategies.
About the role
- Senior Product Marketing Manager leading strategic marketing efforts for innovative healthcare solutions at HealthStream. Collaborating with cross-functional teams to enhance product positioning and drive engagement.
Responsibilities
- Develop and execute robust go-to-market strategies and marketing campaigns that effectively communicate the value of HealthStream's offerings to target audiences.
- Partner with Product Management, Sales, Customer Service, Implementations, and Creative teams to ensure strategic alignment and support in achieving business goals.
- Conduct thorough market research and competitive analysis to inform product positioning and marketing strategies, ensuring a clear and differentiated market presence.
- Craft compelling messaging and positioning frameworks that resonate with buyer personas, driving engagement and conversion across multiple channels.
- Equip sales teams with the necessary tools and collateral, including presentations, case studies, and product sheets, to effectively nurture leads and close deals.
- Oversee marketing budgets, ensuring effective allocation of resources to maximize ROI on marketing initiatives.
- Own and achieve key performance indicators (KPIs) for products, including MQLs, SQLs, pipeline growth, and marketing-generated NOV.
- Collaborate with the performance marketing team to design and implement strategic campaigns across various channels such as email, SEM/SEO, social media, digital advertising, account-based marketing (ABM), content marketing, and webinars.
- Demonstrate the ability to make decisions and influence stakeholders independently, driving alignment and support for marketing strategies.
- Stay abreast of industry trends and innovations to identify new opportunities for HealthStream's growth and competitive advantage.
- Lead and manage junior team members, fostering a culture of creativity, collaboration, and continuous improvement within the marketing department.
Requirements
- A mandatory minimum of 5-7 years’ experience in B2B marketing or SaaS based company.
- Successfully spearheaded the marketing efforts and GTM strategy for multiple launches that achieved proven growth.
- Understands how to leverage the Martech stack and tools to improve and scale performance.
- Experience using multiple analytics tools like Google Analytics, Power BI, Tableau, etc to ensure we’re focusing on data-driven results.
- Degree in marketing, communications or related field preferred.
- Some Healthcare experience or agency experience preferred but not required.
- Exceptional communication and presentation skills, with a talent for storytelling that captivates and converts.
- Strong analytical skills with the ability to translate complex data into actionable insights.
- Experience in managing and influencing cross-functional teams in a fast-paced, dynamic environment.
- A strategic thinker with a strong execution focus.
- Excellent organizational skills with a proven record of managing multiple projects simultaneously, and attention to detail.
- An energetic, mature self-starter who efficiently completes tasks in a fast-paced environment and is not afraid of leadership is the perfect candidate.
- The ability to manage relationships internally and externally is expected.
- A team player that is willing to jump in and help when needed.
Benefits
- Medical, Dental and Vision insurance
- Paid Time Off
- Parental Leave
- 401k and Roth
- Flexible Spending Account
- Health Savings Account
- Life Insurance
- Short- and Long-Term Disability
- Medical Bridge Insurance
- Critical Illness Insurance
- Accident Insurance
- Identity Protection
- Legal Protection
- Pet Insurance
- Employee Assistance Program
- Fitness Reimbursement
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