Lead global product marketing strategy for Deputy, a SaaS platform for workforce management. Drive revenue and position the company as an AI - first platform for hourly workers.
About the role
- Develop and execute robust go-to-market strategies and marketing campaigns that effectively communicate the value of HealthStream's offerings to target audiences.
- Partner with Product Management, Sales, Customer Service, Implementations, and Creative teams to ensure strategic alignment and support in achieving business goals.
- Conduct thorough market research and competitive analysis to inform product positioning and marketing strategies, ensuring a clear and differentiated market presence.
- Craft compelling messaging and positioning frameworks that resonate with buyer personas, driving engagement and conversion across multiple channels.
- Equip sales teams with the necessary tools and collateral, including presentations, case studies, and product sheets, to effectively nurture leads and close deals.
- Oversee marketing budgets, ensuring effective allocation of resources to maximize ROI on marketing initiatives.
- Own and achieve key performance indicators (KPIs) for products, including MQLs, SQLs, pipeline growth, and marketing-generated NOV.
- Collaborate with the performance marketing team to design and implement strategic campaigns across various channels such as email, SEM/SEO, social media, digital advertising, account-based marketing (ABM), content marketing, and webinars.
- Demonstrate the ability to make decisions and influence stakeholders independently, driving alignment and support for marketing strategies.
- Stay abreast of industry trends and innovations to identify new opportunities for HealthStream's growth and competitive advantage.
- Lead and manage junior team members, fostering a culture of creativity, collaboration, and continuous improvement within the marketing department.
Requirements
- A mandatory minimum of 5-7 years’ experience in B2B marketing or SaaS based company.
- Successfully spearheaded the marketing efforts and GTM strategy for multiple launches that achieved proven growth.
- Understands how to leverage the Martech stack and tools to improve and scale performance.
- Experience using multiple analytics tools like Google Analytics, Power BI, Tableau, etc to ensure we’re focusing on data-driven results.
- Degree in marketing, communications or related field preferred.
- Some Healthcare experience or agency experience preferred but not required.
- Exceptional communication and presentation skills, with a talent for storytelling that captivates and converts.
- Strong analytical skills with the ability to translate complex data into actionable insights.
- Experience in managing and influencing cross-functional teams in a fast-paced, dynamic environment.
- A strategic thinker with a strong execution focus.
- Excellent organizational skills with a proven record of managing multiple projects simultaneously, and attention to detail.
- An energetic, mature self-starter who efficiently completes tasks in a fast-paced environment and is not afraid of leadership is the perfect candidate.
- The ability to manage relationships internally and externally is expected.
- A team player that is willing to jump in and help when needed.
Benefits
- Medical, Dental and Vision insurance
- Paid Time Off
- Parental Leave
- 401k and Roth
- Flexible Spending Account
- Health Savings Account
- Life Insurance
- Short- and Long-Term Disability
- Medical Bridge Insurance
- Critical Illness Insurance
- Accident Insurance
- Identity Protection
- Legal Protection
- Pet Insurance
- Employee Assistance Program
- Fitness Reimbursement
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
Own the go - to - market strategy for payments product lines at Booksy. Collaborate closely with Product Managers and lead marketing strategies to drive customer engagement and growth.
WS
Wonder StudiosGTM Associate
GTM Associate managing agency partnerships in the US for an innovative AI - native content studio, driving advertising efforts and client relationships.
PE
PennylaneSenior Product Marketing Manager
Senior Product Marketing Manager at Pennylane orchestrating GTM activities for Financial Services track. Aiming to enhance adoption and revenue for innovative financial solutions.
OC
Objective CorporationProduct Marketing Manager
Product Marketing Manager driving product success through effective marketing strategies and campaigns for technology solutions in local government. Collaborating with various teams for product launches and market expansion.
Manager leading product marketing and field readiness for KeyBank's commercial lending and payments solutions. Overseeing a team to enhance market strategies and client engagement.
AE
Amber ElectricSenior Product Marketing Manager
Senior Product Marketing Manager bridging customer insights and business strategy at a renewable energy tech startup. Leading product marketing initiatives to drive measurable outcomes.
Head of Product Marketing at Xolo, focusing on enhancing organic growth capabilities for business admin products. Collaborating with multiple teams to ensure product resonance and successful market strategies.
Associate Product Marketing Manager at Triptease enhancing product marketing through data and AI. Collaborating with teams to craft strategies and campaigns for direct hotel bookings.
Product Marketing Manager for Calero, a leading provider of SaaS Management solutions. Responsible for go - to - market execution, messaging, and sales enablement strategies across the product lifecycle.