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GovSignalsGTM Lead – Department of War
GTM Lead driving net new government SaaS sales for GovSignals. Building relationships and closing high - value contracts in defense acquisition.
About the role
- Own the Narrative: Define and own the core product positioning and messaging frameworks that articulate our unique value to the market
- Craft Go-to-Market Messaging: Develop clear, compelling, and differentiated messaging for our target audiences, products, and key initiatives
- Empower the Sales Team: Partner with our Sales and Enablement teams to translate the core narrative into actionable sales playbooks, pitch decks, battle cards, and demos that improve seller effectiveness
- Drive Consistency: Work with cross-functional teams (Content, Demand Gen, Brand, PR) to ensure our core narrative is consistently and effectively communicated across all customer-facing channels
- Establish Thought Leadership: Spearhead the creation of flagship content and research (e.g., white papers, keynote presentations, reports) that amplifies our core product messaging themes and establishes our point of view in the market
- Lead Critical Launches: Quarterback the go-to-market strategy and execution for our most important product launches, ensuring both internal teams and the market are ready for what’s new
- Generate Data-Driven Insights: Establish a strategic partnership with the Client Analytics team to build a continuous pipeline of insights, grounding our messaging and positioning in quantitative data about customer behavior
- Be the Voice of the Customer: Use customer, market, and competitive research to deeply understand our buyers and translate all qualitative and quantitative insights into a story that resonates
Requirements
- 5+ years of experience in product marketing, preferably at an advertising platform (social or programmatic)
- Proven experience creating and scaling product positioning, messaging frameworks, and sales narratives from the ground up
- A track record of leading successful and impactful product launches
- Exceptional storytelling and writing skills, with the ability to translate complex concepts into clear, compelling, and human-centered language
- Outstanding cross-functional collaboration skills, with a demonstrated ability to influence and lead without direct authority
- A strategic mindset with a passion for understanding customers and markets
Benefits
- Competitive pay
- Flexible time off
- Benefits package (including medical, dental, vision)
- Lifestyle Spending Account
- Employee Stock Purchase Program
- 401k match
- Paid parking
- Snacks
- Occasional meals
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