CG
Cook GroupProduct Marketing Manager
Product Marketing Manager developing marketing strategies and campaign plans for product lifecycle at Cook Medical. Collaborating with global teams to drive business growth and brand positioning.
About the role
- Analyzing user behavior and product data to identify and understand key product issues
- Defining marketing-solvable problems based on product and user needs
- Designing product-focused campaign strategies aligned with business goals and audience insight
- Translating product challenges — from user dissatisfaction to feature adoption — into actionable marketing campaigns in collaboration with the product team
- Writing creative briefs and guiding external creative partners to deliver aligned, effective ideas
- Leveraging product data to lead parts of campaign execution, including agency coordination or in-product digital activation
- Reviewing campaign performance and recommending data-driven optimizations
Requirements
- +4 years of experience in marketing, with a background in designing and executing product-driven and data-informed campaigns
- Strong ability to analyze product and campaign data to extract insights and optimize execution paths
- Deep understanding of user behavior, product lifecycle, and marketing's role in solving product challenges
- Proficiency in analytics tools and digital execution platforms
- Skilled in writing creative briefs, collaborating with external creative partners, and shaping campaign messaging**Familiarity with running campaigns across digital, social, and offline channels, with the ability to manage execution and coordination
- Active use of AI tools for analysis, ideation, and execution — with a strong interest in working in an environment that embraces and experiments with emerging tools
Benefits
- You'll have a great **impact**: Your contributions will be pivotal in our mission to serve millions of people.
- You’ll be part of a team that values **craftsmanship**, **speed**, and **innovation**.
- We offer **flexible working hours**, **health insurance**, and a culture that values **learning **and **autonomy**.
- You’ll be surrounded by **people who care about doing great work **— and enjoy it along the way.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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