GTM Lead driving innovation and growth for OpenTable, managing competitive intelligence and strategic initiatives. Collaborating with sales and product teams to enhance market positioning.
About the role
- Senior Product Marketer analyzing user behavior and crafting marketing strategies to enhance product adoption. Collaborates with teams to transform product challenges into actionable campaigns.
Responsibilities
- Analyzing user behavior and product data to identify and understand key product issues
- Defining marketing-solvable problems based on product and user needs
- Designing product-focused campaign strategies aligned with business goals and audience insight
- Translating product challenges — from user dissatisfaction to feature adoption — into actionable marketing campaigns in collaboration with the product team
- Writing creative briefs and guiding external creative partners to deliver aligned, effective ideas
- Leveraging product data to lead parts of campaign execution, including agency coordination or in-product digital activation
- Reviewing campaign performance and recommending data-driven optimizations
Requirements
- +4 years of experience in marketing, with a background in designing and executing product-driven and data-informed campaigns
- Strong ability to analyze product and campaign data to extract insights and optimize execution paths
- Deep understanding of user behavior, product lifecycle, and marketing's role in solving product challenges
- Proficiency in analytics tools and digital execution platforms
- Skilled in writing creative briefs, collaborating with external creative partners, and shaping campaign messaging**Familiarity with running campaigns across digital, social, and offline channels, with the ability to manage execution and coordination
- Active use of AI tools for analysis, ideation, and execution — with a strong interest in working in an environment that embraces and experiments with emerging tools
Benefits
- You'll have a great **impact**: Your contributions will be pivotal in our mission to serve millions of people.
- You’ll be part of a team that values **craftsmanship**, **speed**, and **innovation**.
- We offer **flexible working hours**, **health insurance**, and a culture that values **learning **and **autonomy**.
- You’ll be surrounded by **people who care about doing great work **— and enjoy it along the way.
Job title
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