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About the role
- Senior Merchandising Manager leading Vrbo's merchandising strategy and promotions. Collaborating across teams to drive conversion and maximize performance in the travel industry.
Responsibilities
- Lead execution of our global and local strategy for the Vrbo sales and merchandising calendar.
- Analyze and size business merchandising opportunities leveraging multiple levers (e.g. limited-time offers, always-on messaging, and loyalty rewards).
- Lead homepage and landing page merchandising, working collaboratively with cross-functional partners in marketing, product marketing, loyalty, PR, and product.
- Lead and support the execution of traveler promotions on Vrbo, coordinating implementation across Marketing, Product, Strategy, Content, Legal, and Finance.
- Ensure timely implementation of our promotions and consistency in experience throughout the shopping funnel.
- Work with analytics to review merchandising performance and incrementality; optimize based on learnings.
- Leverage data to define and personalize merchandising for key traveler segments and geographies.
- Work with Product to hone test and learn cadence across our merchandising touchpoints.
- Keep a pulse on and benchmark against the travel category, key competitors and best in class merchandising.
Requirements
- Bachelor's degree (Marketing, Business Management, Economics), MBA Preferred
- 8+ years of business management, B2C ecommerce, B2C strategy, and/or retail management/merchandising experience
- Experience localizing global strategies for international markets
- Experience with A/B testing frameworks and expertise with traffic data sources
- Prior experience in project management within a B2C environment
- Experience working with stakeholders from across multiple subject areas to prioritize and mitigate issues
- Strong business insight with an ability to anticipate risks and identify contingency plans to minimize business disruption.
- Ability to analyze performance
- Communicates effectively, concisely, and tailored to the audience, honed listening skills
- A growth mindset, curiosity, high energy, and the drive to succeed in a collaborative, dynamic environment while fostering team engagement and organizational alignment.
Benefits
- medical/dental/vision
- paid time off
- Employee Assistance Program
- wellness & travel reimbursement
- travel discounts
- International Airlines Travel Agent ( IATAN ) membership
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