Senior Merchandising Manager leading Vrbo's merchandising strategy and promotions. Collaborating across teams to drive conversion and maximize performance in the travel industry.
Responsibilities
Lead execution of our global and local strategy for the Vrbo sales and merchandising calendar.
Analyze and size business merchandising opportunities leveraging multiple levers (e.g. limited-time offers, always-on messaging, and loyalty rewards).
Lead homepage and landing page merchandising, working collaboratively with cross-functional partners in marketing, product marketing, loyalty, PR, and product.
Lead and support the execution of traveler promotions on Vrbo, coordinating implementation across Marketing, Product, Strategy, Content, Legal, and Finance.
Ensure timely implementation of our promotions and consistency in experience throughout the shopping funnel.
Work with analytics to review merchandising performance and incrementality; optimize based on learnings.
Leverage data to define and personalize merchandising for key traveler segments and geographies.
Work with Product to hone test and learn cadence across our merchandising touchpoints.
Keep a pulse on and benchmark against the travel category, key competitors and best in class merchandising.
Requirements
Bachelor's degree (Marketing, Business Management, Economics), MBA Preferred
8+ years of business management, B2C ecommerce, B2C strategy, and/or retail management/merchandising experience
Experience localizing global strategies for international markets
Experience with A/B testing frameworks and expertise with traffic data sources
Prior experience in project management within a B2C environment
Experience working with stakeholders from across multiple subject areas to prioritize and mitigate issues
Strong business insight with an ability to anticipate risks and identify contingency plans to minimize business disruption.
Ability to analyze performance
Communicates effectively, concisely, and tailored to the audience, honed listening skills
A growth mindset, curiosity, high energy, and the drive to succeed in a collaborative, dynamic environment while fostering team engagement and organizational alignment.
Benefits
medical/dental/vision
paid time off
Employee Assistance Program
wellness & travel reimbursement
travel discounts
International Airlines Travel Agent ( IATAN ) membership
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