Senior Marketing Specialist leading marketing strategies for mental health initiatives at MHF. Collaborating across channels to deliver impactful campaigns that resonate with communities.
About the role
- Senior Marketing Specialist driving growth through integrated marketing campaigns at Smartly, a fast-growing FinTech. Involved in content creation, event planning, and cross-functional collaboration.
Responsibilities
- Designing, delivering, and measuring integrated marketing programs that combine content, campaigns, and events to drive awareness, engagement, and lead generation.
- Planning and executing events — from webinars to flagship experiences — ensuring impact and clear ROI.
- Developing and maintaining a high-performing content calendar across digital and event channels.
- Collaborating cross-functionally with Sales, Product, and Customer Success teams to ensure initiatives are customer-centric and aligned to revenue goals.
- Managing agency partners and event vendors to deliver quality programs on time and on budget.
- Leveraging marketing technology and automation platforms to improve efficiency and scalability.
- Monitoring industry trends, applying a test-and-learn approach to optimise campaigns.
Requirements
- At least 6 years’ experience in multi-channel B2B marketing
- Proven track record of achieving or exceeding growth targets
- Experience delivering successful in-person and virtual events
- Strong background in content creation and campaign measurement
- Experience managing agencies and external vendors
- Solid project management skills with competing priorities
- Comprehensive understanding of SaaS metrics and growth levers
- Experience with Salesforce, HubSpot or Dynamics (Nice to have)
- Tertiary qualification in Marketing or related discipline (Nice to have)
- Knowledge of emerging content formats and event innovations (Nice to have)
Benefits
- Health and Life Insurance
- Flexible working – work from home up to three days a week
- Conveniently located right next to the Lower Hutt shopping mall
- Awesome company-wide culture – we love a massive morning tea, an epic work party, and the random rolling lunch
- We’re also truly passionate about our people and seeing them thrive
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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