Senior Marketing Manager leading strategic marketing initiatives across European markets for healthcare solutions. Collaborating with cross-functional teams to drive customer acquisition and service innovation.
Responsibilities
The Senior Marketing Manager for Home Services Group (HSG) Europe will lead strategic marketing initiatives across Amcare UK, Livramedom France, and emerging HSG businesses in other European markets.
This role drives brand growth, customer acquisition, and service innovation across digital and traditional channels, supporting all Convatec categories delivered through HSG—including Continence Care, Ostomy, and Wound Care.
Combining strategic leadership with hands-on execution, the role oversees campaign development, budget management, and performance tracking.
A data-driven mindset is essential, leveraging market research and customer insights to optimize marketing strategies.
The Senior Marketing Manager will collaborate with cross-functional teams—commercial, regulatory, and global marketing—to ensure cohesive execution across diverse markets.
Requirements
Proven track record with 10+ years of progressive marketing experience, preferably in healthcare or related industry.
Excellent marketing capabilities across multiple channels, including experience with marketing automation platforms and CRM systems.
Strong strategic thinking abilities with experience developing comprehensive marketing campaigns that drive measurable business results.
Advanced data analysis skills with ability to track performance metrics and optimize marketing ROI.
Commercial acumen with strong understanding of sales operations, customer acquisition processes, and budget management.
Exceptional communication and presentation skills with ability to influence stakeholders at all levels.
Collaborative team player with experience working cross-functionally, across a global BU, and with external partners.
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