Influencer Marketing Manager developing campaigns and partnerships for OPUS and someday fashion brands in Hamburg. Overseeing influencer strategy, network, and content creation.
About the role
- Senior Marketing Manager leading brand, influencer, and communications strategies across UKI & EMEA for Hourglass Cosmetics. Seeking a proactive and highly organized candidate with a strong background in luxury beauty marketing.
Responsibilities
- Develop and execute integrated Influencer + Communications strategies to drive brand desirability, awareness and equity, while maintaining a luxury positioning across earned and owned channels.
- Lead influencer marketing strategy and campaigns across multiple markets, from talent identification and negotiation to content guidance, activation, and performance reporting.
- Manage influencer programs, paid partnerships, and ambassador relationships; identify new opportunities to scale, innovate, and diversify brand reach.
- Build and nurture relationships with key editors, creators, VIPs, agents and cultural tastemakers.
- Partner with the VP Marketing to develop and implement PR strategies aligned with brand vision, product priorities, and commercial goals.
- Oversee execution of exclusive press & influencer events, product launches and experiential activations, ensuring exceptional brand storytelling, earned media and strong attendance.
- Support annual and seasonal budget planning with data-driven insights and post-campaign learnings.
- Collaborate closely with Trade Marketing to deliver impactful content and programming supporting commercial performance across UKI & EMEA partners.
- Stay ahead of cultural and market trends across beauty, fashion, luxury and digital media, translating insights into brand opportunities.
- Lead, mentor, and inspire a high-performing team of brand channel specialists.
- Establish and track performance KPIs across influencer, communications, brand partnerships and events.
- Partner cross-functionally with global and regional counterparts to ensure strategic alignment and consistency.
Requirements
- 7+ years’ experience in brand and influencer/communications marketing within luxury beauty, fashion, or premium lifestyle.
- Proven experience driving impactful brand growth and commercial results in an omni-channel environment.
- Strong network across influencers, editors, agents, and cultural partners.
- Excellent communicator, collaborator and leader; positive, proactive, and self-starting.
- Highly analytical with experience reporting campaign performance and insights.
- Bachelor’s degree in Marketing or equivalent.
Benefits
- Professional development opportunities
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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