VP Marketing Data & Technology responsible for global marketing data strategy. Driving data initiatives across UK, EU, and US with a focus on the US market.
About the role
- ANALISTA MARKETING SR role focused on developing marketing strategies for an educational leader. Engaging in data analysis, content creation, and user experience enhancement.
Responsibilities
- Development and execution of revenue-generation strategies
- Data analysis and customer segmentation for targeted actions
- Content creation, campaign management and Marketing Automation (email marketing, SMS, WhatsApp, social media, and other channels)
- Propose and test new approaches and communication channels to improve campaign performance
- Ensure a positive user experience throughout the sales funnel, from initial contact with the offer to conversion
- Demonstrate proactivity, resilience in challenging situations, and teamwork
- Consistently pursue results and established targets
Requirements
- Bachelor's degree in Marketing, Advertising or Communications
- Specialization or certification in Digital Marketing
- Ongoing marketing training and professional development courses
- Certifications in Content Marketing
- Experience in digital marketing with a focus on monetizing the customer base (cross-sell and up-sell)
- Experience in the education sector, with knowledge of UX and Design
- Advanced skills in data analysis (SAS, SQL, AWS, Excel, etc.), CRM and Marketing Automation
- Proactivity, autonomy, analytical thinking, excellent communication skills and ability to work in a team
Benefits
- Profit sharing: celebrating results is part of Cogna’s culture
- Meal allowance or food voucher: provided on a flexible benefits card
- Health insurance: comprehensive plan with dependent coverage and co-pay
- Dental care: available to help keep your smile
- Scholarships for undergraduate and postgraduate studies: available at our educational institutions for you and your dependents (spouse and children)
- Birthday day off: choose a day to relax and celebrate
- SESC partnership: access to numerous opportunities to improve quality of life
- Univers pharmacy partnership: discounts on a variety of medications
- Corporate university: multiple learning paths and free courses to continue developing with us
- Book discounts: discounts on top titles from our publishers
- Wellhub (Gympass): to help you stay active in your daily routine
- Ninho Program: dedicated support for families expecting a new baby
- Valoriza - Internal Recruitment Program: boost your career through internal opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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