Senior Manager leading marketing strategy for retail technology and incubation initiatives at HP. Building a marketing function to drive growth and innovation across all touchpoints.
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Hybrid Senior Manager, US Field Marketing Tools
Posted 3 months ago
About the role
- Senior Manager driving vision and execution of field marketing tools in US Sales organization. Focusing on healthcare professional engagement in Type 1 and Type 2 diabetes markets.
Responsibilities
- Lead strategy, planning, and execution of new field sales tools, including digital sales aids.
- Collaborate with CRM, Sales Enablement, and Training teams to ensure platform integration.
- Align with US HCP Marketing and Global Product Marketing to ensure consistent messaging and campaign execution across both Type 1 and Type 2 diabetes segments.
- Own MLR/Veeva submission and approval processes.
- Partner with US Marketing Events team to develop sales tool strategies for national and local events.
- Conduct regular field travel for feedback, tool evaluation, and message recall initiatives.
Requirements
- Bachelor’s degree required, preferably in Business or Marketing
- 10+ years of work experience
- 2+ years of medical device or pharmaceutical industry marketing experience preferred
- Experience developing and commercializing field selling tools and new products/line extensions.
- Diabetes experience or knowledge preferred
- Experience leading, motivating and managing a team
Benefits
- hybrid working arrangements
- on-site work from an Insulet office
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