About the role

  • Develop the framework and strategy for SEO, Answer Engine Optimization (AEO/GEO), and Large Language Models (LLM), aligning with business and product goals
  • Create and drive the SEO/AEO/LLM roadmap, managing prioritization, execution and optimization of performance oriented initiatives; drive original and authoritative content at scale
  • Conduct in-depth technical and content audits; analyze how audiences discover and consume information across platforms; partner with analytics and finance teams to forecast, size, and measure impact via testing and experimentation
  • Partner with agencies, vendors and internal teams (Paid Media, Content, Operations, Product, Engineering) to translate strategy into action and establish EEAT practices
  • Partner with product teams to recommend strategic initiatives that improve discoverability including programmatic pages, content hubs, widgets, quizzes and off-site mentions
  • Continuously assess and review ecosystem and tools to keep the tech stack cutting-edge and efficient
  • Research and apply new methodologies in the evolving AI search landscape and set best practices
  • Serve as primary point of contact for all SEO, GEO, and LLM-related client questions, providing expert guidance, reporting and thought leadership

Requirements

  • 10-15+ years of experience in SEO
  • Deep understanding of modern web technologies and how search and AI bots crawl, index, and rank sites
  • Proficiency with technical SEO, including JavaScript, HTML, CSS, and Schema Markup
  • Demonstrated experience with Generative AI and large language models (LLMs)
  • Strong analytical and quantitative skills; proficiency with Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog
  • Exceptional communication and presentation skills; ability to explain technical concepts to non-technical stakeholders
  • Senior leadership experience: developing strategy, leading agencies/vendors, mentoring team members, and cross-functional collaboration

Benefits

  • Group plan for medical, dental, vision, and prescription drug coverage
  • Short term disability, long term disability, and life insurance coverage
  • Participation in the Company’s bonus program
  • Participation in 401(k) plan with a 5% employer match
  • Commuter benefits to help cut down on parking and public transit costs
  • 25 days of vacation time plus 10 sick days and 10 company holidays
  • A genuine investment in your learning and development
  • Regular team outings and volunteer opportunities
  • An awesome office space
  • A hybrid working model, giving our employees great choice and flexibility to work in a way that’s best for their particular job, their teams, and their lives.

Job title

Senior Manager, SEO

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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