Reports to the Director Platform Marketing – Vascular Access
Collaborating with the Global Platform Leadership team to identify and deliver on key strategic marketing objectives across BD’s vascular access platforms
Developing competitive plans to penetrate existing markets
Launching new indications and new products
Acting as a liaison to regional marketing counterparts to achieve global revenue targets
Leading projects to identify new indications, new markets, and new solutions within the current portfolio to deliver clinical value
Guiding products through the innovation and GPDS process
Leading new solutions that require significant market development, new commercial models, or significant changes to current practice
Developing strong commercialization plans that leverage customer insights, create effective pricing strategies, identify target customers, and drive key messages to support commercial launch excellence
Requirements
Bachelor’s degree required with a focus in Marketing / Business or Technical Field preferred
5+ years experience in medical device product marketing and/or product management including experience with medical device product launches required
Medical device product launch experience associated with vascular access, radiology, or surgery devices required
Experience in the operating room and/or interventional procedures with demonstrated ability to build relationships with clinicians required
Strong organizational skills and demonstrated ability to meet tight deadlines in an environment of competing priorities required
Proven ability to work in high-paced environment and routinely work on multiple tasks with multiple people while effectively prioritizing
Action oriented with demonstrated ability to drive results required
Strong communication and presentation skills required
Strong strategic, analytical, and problem-solving skills required
Demonstrate strong interpersonal skills related to interfacing and establishing relationships with customers and key influencers to ensure that marketing decisions are customer-driven required
Ability to influence without authority to drive consensus and collaboration across multiple platforms required
Must be willing and able to travel up to 30% of the time
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