Senior Manager leading marketing strategy for retail technology and incubation initiatives at HP. Building a marketing function to drive growth and innovation across all touchpoints.
About the role
- Senior Manager, Platform Marketing responsible for strategic marketing objectives across BD's vascular access platforms. Collaborating with teams to drive growth and new product launches in medical technology.
Responsibilities
- Reports to the Director Platform Marketing – Vascular Access
- Collaborating with the Global Platform Leadership team to identify and deliver on key strategic marketing objectives across BD’s vascular access platforms
- Developing competitive plans to penetrate existing markets
- Launching new indications and new products
- Acting as a liaison to regional marketing counterparts to achieve global revenue targets
- Leading projects to identify new indications, new markets, and new solutions within the current portfolio to deliver clinical value
- Guiding products through the innovation and GPDS process
- Leading new solutions that require significant market development, new commercial models, or significant changes to current practice
- Developing strong commercialization plans that leverage customer insights, create effective pricing strategies, identify target customers, and drive key messages to support commercial launch excellence
Requirements
- Bachelor’s degree required with a focus in Marketing / Business or Technical Field preferred
- 5+ years experience in medical device product marketing and/or product management including experience with medical device product launches required
- Medical device product launch experience associated with vascular access, radiology, or surgery devices required
- Experience in the operating room and/or interventional procedures with demonstrated ability to build relationships with clinicians required
- Strong organizational skills and demonstrated ability to meet tight deadlines in an environment of competing priorities required
- Proven ability to work in high-paced environment and routinely work on multiple tasks with multiple people while effectively prioritizing
- Action oriented with demonstrated ability to drive results required
- Strong communication and presentation skills required
- Strong strategic, analytical, and problem-solving skills required
- Demonstrate strong interpersonal skills related to interfacing and establishing relationships with customers and key influencers to ensure that marketing decisions are customer-driven required
- Ability to influence without authority to drive consensus and collaboration across multiple platforms required
- Must be willing and able to travel up to 30% of the time
Benefits
- Health insurance
- Flexible work arrangements
- Professional development opportunities
- On-site collaboration
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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