Senior Manager creating marketing content for integrated campaigns promoting SS&C Black Diamond Wealth Solutions. Leading content strategy and execution across teams in B2B financial services context.
Responsibilities
Lead product marketing content development to support integrated marketing campaigns focused on promoting SS&C Black Diamond Wealth Solutions.
Own the end-to-end content creation process, from concept to delivery for items such as whitepapers, social media posts, blogs, and more, to ensure accuracy, timeliness, and alignment with the marketing campaign calendar.
Follow established workflows to maintain consistency, transparency, and collaboration across marketing, product, and design teams.
Ensure quality and brand integrity by reviewing and editing marketing content for clarity, grammar, punctuation, and adherence to brand and style guidelines.
Partner directly with internal product leaders to: Develop clear, differentiated solution positioning tailored to various audiences (clients, prospects, C-suite, internal teams, etc.).
Develop and deliver content assets, including but not limited to: Product and industry-specific blogs, Thought leadership-focused whitepapers, Byline articles, Social media content, Internal communications and award submissions, Press Releases, Sales enablement collateral (eBooks, product briefs, one-pagers, etc.).
Serve as the primary point of contact for design requests, ensuring all creative deliverables align with brand standards and timelines.
Track and report on content performance, using data-driven insights to continually refine messaging and improve engagement.
Requirements
5–8+ years of experience in a marketing organization (B2B software or financial services experience preferred).
Proven ability to manage multiple projects simultaneously while meeting deadlines and maintaining high standards of accuracy.
Exceptional writing and editing skills for both internal and external audiences.
Strong organizational and project management abilities, with a demonstrated commitment to process discipline and follow-through.
Excellent communication and interpersonal skills, with the ability to collaborate across functions and seniority levels.
Analytical mindset with a data-driven approach to evaluating and improving content effectiveness.
Experience using social media as a strategic marketing channel.
Working knowledge of marketing and sales technology platforms (e.g., Salesforce, Marketo, Workfront, Monday, etc.).
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