Senior Specialist - Marketing Communications driving customer experience, promotions, and campaigns for Hitachi Energy. Creating customer - focused marketing materials to enhance engagement in energy transition.
About the role
- Marketing Senior Manager leading thought leadership and corporate communications at Pearl Meyer. Overseeing media relations, content development, and strategic branding initiatives.
Responsibilities
- Lead the development and management of thought leadership programs, ensuring strategic content alignment and effective execution across all platforms.
- Partner with internal stakeholders to create and publish content for the Pearl Meyer website, podcasts, email campaigns, social media, and external publications.
- Serve as senior editor for firm-wide content—providing developmental edits, copy editing, and proofreading as needed.
- Oversee the firm’s media relations and PR strategy, ensuring integration with major business initiatives.
- Collaborate with the CMO and leadership to refine brand messaging in alignment with strategic priorities.
- Manage internal communications, ensuring consistency and clarity across the organization.
- Monitor industry trends and recommend new content opportunities and partnerships that enhance brand relevance and visibility.
- Track and analyze marketing performance metrics to continuously improve effectiveness and ROI.
- Serve as a strategic advisor to the CMO and contribute to broader marketing initiatives across the firm.
- Manage, mentor, and develop the Marketing Coordinator to achieve individual and team goals.
Requirements
- Bachelor’s degree required; Master’s in Marketing or Business preferred.
- Proven track record in B2B marketing management (20+ years preferred)
- Demonstrated experience managing demand generation programs and partner relationships.
- Expertise in marketing strategy, communications, and content development.
- Proficiency in CRM systems, marketing automation, content management systems, Google Analytics, and social media platforms.
- Strong writing, editing, and storytelling skills.
- Experience with Microsoft Office Suite; Adobe Creative Suite familiarity a plus.
- Comfort with emerging technologies and AI tools.
Benefits
- Hybrid work model: in-office 3 days per week
- Travel required (approximately 5–6 times per year) for partner visits and event support
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