Senior Specialist - Marketing Communications driving customer experience, promotions, and campaigns for Hitachi Energy. Creating customer-focused marketing materials to enhance engagement in energy transition.
Responsibilities
Develop and write high-quality and visually appealing marketing communication content, including flyers, brochures, case studies, blogs, service profiles, and presentations for Internal and External use.
Drive global and local marketing campaigns and support in the events content and customer engagement.
Assist in developing strategies that align with customer journeys and personas.
Support visualization of service content & collaborate with subject matter experts, Global M&S stakeholders, R&D, and product managers to translate technical information into clear, customer-friendly language.
Maintain and update Marketing and Sales materials, building and driving strategies to improve overall customer experience and ensure consistency in messaging across all content.
Track performance and optimize content and processes based on analytics and stakeholder feedback, experience in writing and designing marketing and communications content, analytics tools to measure content effectiveness, strong project management and organizational skills.
Ensure compliance with applicable external and internal regulations, procedures, and guidelines.
Requirements
Bachelor’s or master’s degree in communications, journalism, marketing, or related field. (Electrical / Mechanical engineering degree is a plus).
Minimum 5 years of direct experience in content, campaigns, and customer engagement, preferably in B2B or industrial sectors – Energy sector is preferable.
Excellent writing and communication skills in English (Must).
Strong writing, editing, and proofreading skills with attention to detail, ability to simplify complex technical concepts for diverse audiences.
Experience working in a global, cross-functional environment with multicultural experience is a benefit.
Competency in using Microsoft PowerPoint for Static Presentation, Creative and Interactive Presentation, Marketing Automation tools – Eloqua, Webinar platform on24, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, and Adobe Premiere Pro skills are a plus.
Benefits
Employer-sponsored medical plan (inc. dental care and optical).
Group Term Life insurance, Group Personal Accident insurance, Group Business Travel insurance.
Hospitalization Insurance.
Leave programs (Annual leave, medical leave, Hospitalization leave, etc.).
Communications Manager for Retail Leadership Communications, crafting engaging internal and external messaging at Fidelity's Wealth and Brokerage business units.
Communications Manager for Snap advancing communications for Lens Studio and augmented reality ecosystem. Driving proactive product communications initiatives across Snapchat and Spectacles.
B2B Sales Executive for a communication agency focusing on internal communication and marketing solutions. Responsible for client acquisition and managing communications portfolio.
Global Medical Communications Lead managing strategic medical communication and education initiatives. Leading cross - functional teams and overseeing congress strategy in the biotechnology sector.
User Communications Senior Specialist managing end - to - end lifecycle phases for AI productivity tools at Plaud. Collaborating with teams to optimize user outcomes and business impact.
Internship in internal communication at Webedia, a leading global media company. Involved in text production, internal communications, and endomarketing events in a hybrid work model.
Communications Intern at International Rescue Committee focusing on international and refugee issues. Drafting materials, managing social media, and supporting resource development for refugee clients.
Jovem Aprendiz de comunicação e cultura assisting with administrative tasks in a tourism company. Collaborating on internal events, payments, and endomarketing initiatives.
Coordenador de Comunicação e Relacionamento na Atlantic Nickel, responsável por comunicação interna e externa e ações socioinstitucionais. O papel exige gestão de temas sensíveis e experiência em relações institucionais.