Marketing and Communications Manager preparing campaigns for IBG segment and managing marketing assets. Collaborating with teams to enhance customer engagement and brand recognition.
Responsibilities
Drive awareness of capabilities and support direct customer conversations to increase SOW and new contacts
Manage external sponsorships
Create and update marketing assets and digital touchpoints
Requirements
Preparing marketing campaigns for the International Banking Group (IBG) segment
Managing a marketing plan and workflow of activities
Managing Customer/Industry/Thought Leadership Events for IBG locations & product teams
Drafting and/or editing content for all marketing channels
Engaging with CX team to support customer centricity initiatives
Designing, developing and implementing a social media strategy for product marketing teams
Managing IBG digital touchpoints and marketing assets
Working closely with Mashreq's teams for creative agency management
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