Join the legal team at Fraunhofer, supporting various legal processes and contract management. Contribute to research and development projects in wind energy and hydrogen.
About the role
- Senior Manager overseeing a multidisciplinary creative team at Fluke. Leading strategic growth and innovation across various media formats.
Responsibilities
- Lead, inspire, and develop a cross-functional creative team, fostering a culture of trust, collaboration, innovation and results-driven creativity.
- Champion an inclusive environment where ideas thrive and diverse perspectives shape stronger creative outcomes.
- Develop and execute holistic, 360° campaigns across digital, print, video, and experiential media.
- Partner closely with Brand, Product Marketing, Digital and other stakeholder teams to ensure every asset supports positioning, business priorities, and market goals.
- Drive storytelling that builds awareness, engagement, and demand across multiple customer segments and geographies.
- Oversee the content strategy and creative execution that supports SEO, AEO, and GEO initiatives—ensuring all content is discoverable, relevant, and engaging.
- Partner with the Digital Marketing team to align keyword insights, search intent, and platform best practices, then translate those into compelling creative and content deliverables.
- Lead the team in producing web, video, and other content optimized for organic visibility and user experience, driving increased traffic and lead generation.
- Champion continuous improvement in content performance through analytics and insight-driven storytelling.
- Build and maintain a scalable network of external agencies, production partners, and freelancers to flex capacity and meet global demand.
- Optimize workflows, creative intake, and project management processes to increase efficiency and velocity in partnership with the Sr. Manager, Marketing Operations.
- Oversee budgets, contracts, and vendor relationships to ensure cost-effective and timely project delivery.
- Lead the Creative Studio’s exploration and adoption of AI, automation, and emerging technologies to streamline production and enhance creative output.
- Stay ahead of cultural, design, and digital trends to ensure the Fluke brand remains contemporary and relevant.
- Infuse data-driven insights into creative strategy and campaign planning.
- Build strong partnerships across Marketing, Product, and Commercial teams to ensure creative output aligns with global go-to-market strategies.
- Act as a trusted advisor and creative thought partner to senior stakeholders.
- Facilitate creative workshops and brainstorms that inspire bold ideas and innovative thinking across the organization.
- Establish and uphold creative standards for brand consistency, storytelling quality, and customer impact.
- Measure and communicate the studio’s contribution to business outcomes through KPIs, analytics, and feedback loops.
Requirements
- Bachelor’s degree in Marketing, Design, Communications, or related field (Master’s preferred).
- 10+ years of progressive experience leading creative or brand teams within an agency or in-house environment.
- Proven track record developing and executing integrated campaigns that drive measurable business results.
- Expertise across content strategy, SEO/AEO/GEO, design, art direction, photography, and videography.
- Deep understanding of traditional, digital, and emerging media channels.
- Experience leading hybrid teams (internal and external) and scaling creative operations globally.
- Proficiency with creative and project management tools (e.g., Adobe Creative Suite, Asana, Monday.com).
- Strong organizational, communication, and leadership skills with the ability to manage multiple priorities in a fast-paced environment.
- History of demonstrating creative excellence and strategic impact.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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