Hybrid Senior Growth Lead

at BlaBlaCar

• Job title: Senior Growth Lead
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Tableau
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• Senior Growth Lead driving sustainable, data-informed growth at BlaBlaCar's local operations in Brazil. Collaborating across functions to optimize customer journey from acquisition to retention.

Responsibilities

• Lead full-funnel growth initiatives — from awareness and acquisition to engagement, retention, and referral.
• Develop and execute data-driven experiments to identify, test, and scale the most impactful growth levers.
• Own key metrics such as CAC, LTV, conversion rates, churn, and engagement.
• Collaborate with Product and Marketing teams to improve user journeys, messaging, and channel performance.
• Design and manage multi-channel growth strategies, including performance marketing, lifecycle marketing (email, push, CRM), SEO/ASO, partnerships, and referrals.
• Build and refine analytics frameworks to track performance, uncover insights, and inform decision-making.
• Champion sustainable growth, ensuring acquisition strategies align with long-term retention and brand health.
• Mentor and inspire junior team members and help build a culture of experimentation, curiosity, and accountability.

Requirements

• 7+ years of experience in growth, performance marketing, or data-driven product marketing, consultancy or entrepreneurship — ideally in a fast-paced, tech-driven environment.
• Proven track record of scaling user acquisition and improving retention through full-funnel optimization.
• Strong analytical mindset — comfortable with data tools (Tableau) and statistical thinking.
• A creative problem-solver who can balance numbers with storytelling and brand-building.
• Experience designing and executing A/B tests, marketing experiments, and lifecycle campaigns.
• Strong understanding of growth frameworks and sustainable growth principles.
• Excellent communication and collaboration skills — able to align teams around shared goals and insights.
• Fluent in English and Portuguese

Benefits

• 4 additional weeks on top of legal maternity/paternity leaves
• Financial support for home office equipment (900BRL one shot)
• 30 days holidays per year (after 12 months)
• Local meal plan & public transport policy (CAJU card)
• Omint health plan, dental care, and life insurance
• Gympass access Relocation package and visa support
• Free unlimited carpooling & bus rides
• Personal growth via trainings, mentorship, and internal mobility programs
• Employee Stock ownership plan
• Regular team building events
• Mental health support through Moka.care
• 1 day off per year to test our product
• 1 day per year for social engagements with non-profits