Growth & Analytics Senior Specialist at Wellhub focused on driving data-driven culture and strategic initiatives. Collaborating with the Partner Data team to optimize outreach and automate personalization workflows.
Responsibilities
Design and run A/B tests and uplift models to assess and optimize the performance of partner outreach initiatives.
Develop and automate personalization workflows to scale tailored campaigns for partner sales teams.
Leverage AI to generate and optimize content and conversational experiences (e.g., chatbot flows).
Explore and evaluate new channels, defining success metrics, piloting experiments, and making data-driven recommendations.
Collaborate cross-functionally to improve automation and analytics capabilities.
Increase qualified lead generation and eliminate lead stagnation by smart workflows.
Requirements
Academic background in Economics, Engineering, Data Science, Business or related fields.
Previous experience in growth analytics, experimentation, and channel optimization (e.g. ROI analysis).
Proven expertise in A/B testing and data analysis (e.g., SQL, Python).
Familiarity with AI tools for content generation and campaign orchestration.
Excellent writing and speaking skills in Portuguese and English.
Ability to work collaboratively in a team but also autonomously.
Experience with Salesforce and Salesforce Marketing Cloud is a plus.
Marketing knowledge is a plus.
Benefits
Health, dental, and life insurance.
Flexible hybrid and full remote work options.
Home office stipend and monthly work allowance.
Flexibility to adjust working hours.
Access to onsite gyms and fitness studios, digital fitness programs, and wellness resources.
Paid time off including vacations after 6 months, additional days for tenure and birthdays.
100% paid parental leave for new parents and extended maternity leave.
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