Senior Lead Strategy & Planning Consultant in Consumer Banking driving enterprise strategy and planning. Leading initiatives for branch growth and workforce enablement with a focus on analytics and strategic problem - solving.
About the role
- Growth Marketing Manager leading marketing activities and driving brand awareness for Corpay's Allstar brand. Owning end-to-end marketing strategy in a competitive landscape.
Responsibilities
- Lead the planning and execution of strategic sales and marketing activities to deliver growth targets
- Own the end-to-end marketing plan for Allstar brand
- Drive brand awareness and new customer acquisition across integrated and omnichannel marketing
- Define overarching marketing plans in alignment with business objectives and growth targets
- Identify priority markets, segments, and channels to maximise brand impact and demand
- Develop marketing activities and campaigns that differentiate Allstar products
- Set annual and quarterly marketing goals, KPIs, and performance benchmarks
- Manage prospect segmentation to support targeted marketing campaigns
- Collaborate with sales teams to track, maintain, and optimise marketing’s contribution to the sales pipeline
- Lead the end-to-end planning and delivery of full funnel, outbound marketing campaigns
- Ensure all campaigns align with the strategic vision
- Manage relationships with wider marketing teams and agencies
- Oversee paid advertising campaigns, budgets, and performance optimization
- Ownership and management of the marketing budget, ensuring optimal allocation across channels and campaigns
Requirements
- 5+ years’ experience in a similar senior role within B2B marketing
- Proven track record in leading B2B marketing that delivers business impact and growth
- A commercial, outcome focused, KPI and data-driven mindset
- Strategic and creative approach with a thorough understanding of the prospect and customer journey and the trigger points in the buying lifecycle
- Ability to build strong sales and GTM relationships across the organization
- Personal resilience
- Customer centric approach
- Excellent interpersonal skills, cross-collaborator, and stakeholder management
- Lots of motivation and a proactive approach
Benefits
- Competitive salary (depending on experience)
- 25 days annual leave plus public holidays
- Pension scheme
- Health and wellness programs
- Significant career progression opportunities
- Fun culture with company-wide contests and prizes
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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