Segment Marketing Manager in LexisNexis focusing on Academic and Nonprofit industries. Collaborating on sales materials and lead generation programs to enhance market strategies.
About the role
- Senior Field Marketing Manager leading marketing initiatives for a global cloud solutions company. Designing campaigns and managing projects to drive growth in Germany.
Responsibilities
- Develop and execute integrated demand generation campaigns across inbound and outbound channels to support pipeline growth
- Collaborate with the local Enterprise Sales team to align marketing initiatives with business priorities
- Plan, organize, and execute digital and in-person events that elevate brand awareness and customer engagement
- Identify and develop new marketing opportunities based on customer, partner, and sales insights
- Manage marketing projects end-to-end, ensuring timely delivery, budget adherence, and measurable ROI
- Localize content and marketing materials to fit the German market
- Analyze and report campaign performance, providing data-driven recommendations to stakeholders.
Requirements
- Bachelor’s degree and 8+ years of B2B marketing experience in a high-tech environment
- Proven expertise in developing and executing integrated marketing campaigns
- Excellent communication skills in English and German (verbal, written, and visual)
- Strong experience in event management and customer engagement at the enterprise level
- Proficiency with Salesforce, Tableau, and ideally Workfront
- Experience in HR software or SaaS solutions is a strong plus
- Demonstrated ability to manage multiple programs simultaneously, balancing strategy and execution
- Passionate about AI in marketing and eager to explore innovative approaches to demand generation
- Collaborative mindset with a proactive, can-do attitude and strong project management skills.
Benefits
- Flexible hybrid setup
- Creative freedom for marketing ideas
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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