Marketing Lead responsible for executing international marketing strategies to promote Barclays' services across multiple markets. Driving brand awareness and optimizing marketing efforts with strong compliance focus.
About the role
- Senior Field Marketing Manager leading marketing initiatives for a global cloud solutions company. Designing campaigns and managing projects to drive growth in Germany.
Responsibilities
- Develop and execute integrated demand generation campaigns across inbound and outbound channels to support pipeline growth
- Collaborate with the local Enterprise Sales team to align marketing initiatives with business priorities
- Plan, organize, and execute digital and in-person events that elevate brand awareness and customer engagement
- Identify and develop new marketing opportunities based on customer, partner, and sales insights
- Manage marketing projects end-to-end, ensuring timely delivery, budget adherence, and measurable ROI
- Localize content and marketing materials to fit the German market
- Analyze and report campaign performance, providing data-driven recommendations to stakeholders.
Requirements
- Bachelor’s degree and 8+ years of B2B marketing experience in a high-tech environment
- Proven expertise in developing and executing integrated marketing campaigns
- Excellent communication skills in English and German (verbal, written, and visual)
- Strong experience in event management and customer engagement at the enterprise level
- Proficiency with Salesforce, Tableau, and ideally Workfront
- Experience in HR software or SaaS solutions is a strong plus
- Demonstrated ability to manage multiple programs simultaneously, balancing strategy and execution
- Passionate about AI in marketing and eager to explore innovative approaches to demand generation
- Collaborative mindset with a proactive, can-do attitude and strong project management skills.
Benefits
- Flexible hybrid setup
- Creative freedom for marketing ideas
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
Chief Product & Marketing Officer at Kroo Bank driving product, commercial strategy, and revenue growth. Leading product and marketing functions for sustainable growth across various banking segments.
Manager of Brand Campaign Marketing executing campaigns at Sally Beauty across US and Canada stores and digital channels. Responsible for collaboration with merchandising, insights, and creative for integrated campaigns.
Marketing Specialist supporting NBA & WNBA marketing initiatives from the Charlotte, NC headquarters. Collaborating on content and strategy for package sales and brand awareness.
Business Marketing Director at Uphold developing B2B marketing strategies and driving lead generation in the fintech sector. Collaborating with sales and executive teams to achieve business goals.
Marketing Officer translating marketing plans into action while supporting various initiatives at AE. Focusing on content, digital, branding, and events in a Belgian tech context.
Thought Leader Marketing Liaison role at Galderma driving engagement strategy with national thought leaders and managing key partnerships. Collaborate with cross - functional teams to execute HCP engagement strategies.
Experienced Marketing Strategist at Capital One driving acquisition and customer marketing for premium products. Leading brand strategy and executing multi - channel marketing campaigns nationally.
Senior AEM - focused Product Owner responsible for Fidelity’s AEM CMS Platform. Leading the evolution towards modern content management solutions with enterprise scale impact.
Marketing and Audience Development Intern at Haymarket Media assisting in marketing campaigns and social media initiatives. Located in New York with a hybrid work schedule.