Responsible for the product strategy of manufactured products destined for export markets. Leading cross - functional teams and ensuring alignment on product implementation in various areas.
About the role
- Marketing Specialist supporting NBA & WNBA marketing initiatives from the Charlotte, NC headquarters. Collaborating on content and strategy for package sales and brand awareness.
Responsibilities
- Assist with the development of the marketing strategy for the NBA Experiences & WNBA Experiences brands
- Work with the team to execute each marketing vertical to support the overall strategy including: Email Marketing, Website Content & SEO strategy, Social Media, Affiliate Relationships, Sales Collateral, etc.
- Coordinate content and marketing needs for successful website and go-to-market launch plans
- Full capabilities in all marketing technologies (Google Analytics, Salesforce, marketing automation software and others) and pulling/analyzing all necessary information to provide actionable tasks for the company
- Support external relationships and respective marketing deliverables
- Collaborate with Creative team on development of digital content
- Help grow brand awareness and market positioning
- Manage regular reporting and reviews with the leadership and marketing functional teams
- Identify new marketing opportunities that support department goals & strategy
Requirements
- Degree in Marketing, Business, Communications, or affiliated specialized area
- Minimum 3 years’ experience with an understanding of digital marketing and content marketing
- Solid knowledge of online platforms, marketing automation platforms, digital marketing tools, content management systems, and Google Analytics
- Knowledge and experience working in or around the NBA, its events, and fan culture is preferred
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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