Trade Marketing Manager at Puig executing marketing strategies for luxury brands at point of sale. Driving consumer engagement and analyzing brand performance focusing on profitability and market share.
About the role
- Experienced Marketing Strategist at Capital One driving acquisition and customer marketing for premium products. Leading brand strategy and executing multi-channel marketing campaigns nationally.
Responsibilities
- Establish brand strategy and foundational elements for existing and new products including design targets, positioning, claims development
- Develop and execute integrated, multi-channel marketing campaigns on a national scale to drive account growth, brand affinity and customer engagement.
- Shepherd multiple marketing creative projects at once from brief to execution through our process while ensuring strategic intent aligns with execution/delivery at every step.
- Work across functions and with multiple stakeholders during the process in a well managed and organized manner.
Requirements
- Bachelor’s Degree or Military Experience
- At least 2 years of experience in brand strategy or product marketing with experience managing channels on agency or client side
- At least 2 years of experience in planning, executing and analyzing marketing programs
- At least 2 years experience in managing creative processes, partnering with creative teams and developing creative optimization frameworks
Benefits
- health, financial and other benefits that support your total well-being
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