Marketing Assistant engaged in developing Kyndryl's brand and local business initiatives. Involves event organization, team collaboration, and impact measurement strategies.
About the role
- Experienced Marketing Strategist at Capital One driving acquisition and customer marketing for premium products. Leading brand strategy and executing multi-channel marketing campaigns nationally.
Responsibilities
- Establish brand strategy and foundational elements for existing and new products including design targets, positioning, claims development
- Develop and execute integrated, multi-channel marketing campaigns on a national scale to drive account growth, brand affinity and customer engagement.
- Shepherd multiple marketing creative projects at once from brief to execution through our process while ensuring strategic intent aligns with execution/delivery at every step.
- Work across functions and with multiple stakeholders during the process in a well managed and organized manner.
Requirements
- Bachelor’s Degree or Military Experience
- At least 2 years of experience in brand strategy or product marketing with experience managing channels on agency or client side
- At least 2 years of experience in planning, executing and analyzing marketing programs
- At least 2 years experience in managing creative processes, partnering with creative teams and developing creative optimization frameworks
Benefits
- health, financial and other benefits that support your total well-being
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