Performance Marketing Analyst optimizing paid media channels like Google and Meta for Dafiti. Focusing on growth and analyzing data for strategic decisions in a dynamic environment.
About the role
- Chief Product & Marketing Officer at Kroo Bank driving product, commercial strategy, and revenue growth. Leading product and marketing functions for sustainable growth across various banking segments.
Responsibilities
- Shape and deliver Kroo’s product and commercial strategy.
- Drive sustainable revenue growth, profitability, and overall commercial performance across lending, deposits, and current accounts.
- Own the development and execution of a coherent end-to-end commercial plan.
- Provide clear executive leadership across product and marketing functions.
- Develop compelling differentiated vision for the bank.
- Oversee product strategy and lifecycle management.
- Develop close partnerships with engineering, design, QA, and other functions.
- Strengthen end-to-end product governance and ensure the product roadmap is appropriately resourced and sequenced.
- Lead the development and execution of Kroo’s commercial strategy.
- Identify growth opportunities and own the annual commercial plan.
- Provide executive oversight of the Lending function and support the continued development of lending products.
Requirements
- Senior commercial and product leadership experience within a digital bank, challenger bank, fintech, or technology-led financial services business.
- Proven track record scaling customer growth and revenues.
- Hands-on experience operating in a fully regulated UK banking environment (PRA / FCA).
- Experience building commercial engines in high-growth environments with limited legacy infrastructure.
- Ability to move from MVP propositions to scaled, repeatable revenue models.
- Comfortable balancing experimentation with regulatory discipline.
- Strong background in product-led growth for consumer and / or SME banking products (current accounts, savings, lending).
- Experience monetising free or low-fee propositions through adjacencies (interest margin, lending, partnerships).
- Deep understanding of customer behaviour.
- Expertise in unit economics, contribution margin, and lifetime value modelling.
- Experience managing net interest margin, funding costs, and deposit growth.
- Proven ability to drive sustainable economics without eroding customer trust.
- Competent use of data, experimentation, and cohort analysis to drive growth and optimisation.
- Experience partnering closely with data and engineering teams.
- Ownership of end-to-end go-to-market for financial products.
- Experience optimising acquisition channels, onboarding, and conversion funnels.
- Familiarity with growth marketing and partnerships.
- Strong understanding of credit risk, conduct risk, and regulatory obligations in banking.
- Experience embedding risk and compliance into commercial decision-making.
- Builder mindset: comfortable designing structure, processes, and teams.
- Highly collaborative.
- Clear communicator able to engage regulators, investors, and boards.
- Comfortable being hands-on while scaling teams and capability.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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