Develop and execute a strategic marketing plan that drives engagement, demand generation, and pipeline growth.
Lead the creation of core messaging, positioning, and content that resonates with end users and executive-level stakeholders.
Collaborate with sales and product teams to create compelling go-to-market materials, including whitepapers, webinars, ROI models, and solution briefs.
Define and refine pricing and packaging strategies to maximize market adoption and revenue.
Equip sales teams with the training, tools, and assets they need to effectively communicate the product’s value.
Conduct in-depth market research and competitive analysis to fine-tune messaging and positioning.
Build strong relationships with customers to understand their challenges, uncover insights, and translate feedback into actionable marketing initiatives.
Track and measure the success of marketing initiatives, continuously optimizing strategies to maximize impact.
Requirements
15+ years of experience in B2B product marketing, preferably in SaaS, enterprise software, or data management platforms.
5+ years of leadership experience managing high-performing product marketing teams.
Proven success in developing and executing product marketing strategies that drive revenue growth and market differentiation.
Deep expertise in messaging, positioning, storytelling, and sales enablement for complex, multi-product platforms.
Strong understanding of hybrid GTM models including sales-led and product-led motions.
Experience with account-based marketing (ABM), customer intelligence, and competitive analysis.
Demonstrated experience implementing AI tools and strategies within product marketing.
Exceptional communication and presentation skills, effective with both technical and executive audiences.
Demonstrated ability to lead cross-functional initiatives and influence stakeholders across global teams.
Bachelor’s degree in marketing, Business, or a related field; MBA or advanced degree is a plus.
Pragmatic Marketing certification / experience is a plus.
Product Marketing Consultant at Caterpillar Inc. developing marketing strategies for digital products. Creating engaging content and collaborating with cross - functional teams to drive awareness and adoption.
Product Marketing Manager working on industry - specific positioning, go - to - market execution, and sales enablement. Join Trengo to drive customer acquisition and pipeline growth in a fast - paced environment.
MES - Experte responsible for optimizing manufacturing execution systems. Working in a collaborative and innovative environment at Fraunhofer institute's advanced research projects.
Lead global product marketing strategy for Deputy, a SaaS platform for workforce management. Drive revenue and position the company as an AI - first platform for hourly workers.
Own the go - to - market strategy for payments product lines at Booksy. Collaborate closely with Product Managers and lead marketing strategies to drive customer engagement and growth.
GTM Associate managing agency partnerships in the US for an innovative AI - native content studio, driving advertising efforts and client relationships.
Senior Product Marketing Manager at Pennylane orchestrating GTM activities for Financial Services track. Aiming to enhance adoption and revenue for innovative financial solutions.
Product Marketing Manager driving product success through effective marketing strategies and campaigns for technology solutions in local government. Collaborating with various teams for product launches and market expansion.
Manager leading product marketing and field readiness for KeyBank's commercial lending and payments solutions. Overseeing a team to enhance market strategies and client engagement.