Hybrid Senior Director, Product Marketing – Strategy

Posted last week

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About the role

  • Develop and execute a strategic marketing plan that drives engagement, demand generation, and pipeline growth.
  • Lead the creation of core messaging, positioning, and content that resonates with end users and executive-level stakeholders.
  • Collaborate with sales and product teams to create compelling go-to-market materials, including whitepapers, webinars, ROI models, and solution briefs.
  • Define and refine pricing and packaging strategies to maximize market adoption and revenue.
  • Equip sales teams with the training, tools, and assets they need to effectively communicate the product’s value.
  • Conduct in-depth market research and competitive analysis to fine-tune messaging and positioning.
  • Build strong relationships with customers to understand their challenges, uncover insights, and translate feedback into actionable marketing initiatives.
  • Track and measure the success of marketing initiatives, continuously optimizing strategies to maximize impact.

Requirements

  • 15+ years of experience in B2B product marketing, preferably in SaaS, enterprise software, or data management platforms.
  • 5+ years of leadership experience managing high-performing product marketing teams.
  • Proven success in developing and executing product marketing strategies that drive revenue growth and market differentiation.
  • Deep expertise in messaging, positioning, storytelling, and sales enablement for complex, multi-product platforms.
  • Strong understanding of hybrid GTM models including sales-led and product-led motions.
  • Experience with account-based marketing (ABM), customer intelligence, and competitive analysis.
  • Demonstrated experience implementing AI tools and strategies within product marketing.
  • Exceptional communication and presentation skills, effective with both technical and executive audiences.
  • Demonstrated ability to lead cross-functional initiatives and influence stakeholders across global teams.
  • Bachelor’s degree in marketing, Business, or a related field; MBA or advanced degree is a plus.
  • Pragmatic Marketing certification / experience is a plus.

Benefits

  • 401k Matching Program
  • Professional Development Reimbursement
  • Flexible Personal/Vacation Time Off
  • Sick Leave
  • Paid Holidays
  • Medical
  • Dental
  • Vision
  • Employee Assistance Program
  • Parental Leave
  • Discounts on fitness clubs, travel and more!

Job title

Senior Director, Product Marketing – Strategy

Job type

Experience level

Senior

Salary

$150,000 - $170,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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