Senior product marketing manager at WRITER, focusing on go - to - market strategy for IT - facing products. Collaborating across teams to enhance enterprise AI platform positioning.
About the role
- Senior Director of Product Marketing leading strategies for a next-generation AI-first fintech solution at SS&C. Driving product marketing efforts to communicate value and ensure market success.
Responsibilities
- Develop and execute a strategic marketing plan that drives engagement, demand generation, and pipeline growth.
- Lead the creation of core messaging, positioning, and content that resonates with end users and executive-level stakeholders.
- Collaborate with sales and product teams to create compelling go-to-market materials, including whitepapers, webinars, ROI models, and solution briefs.
- Define and refine pricing and packaging strategies to maximize market adoption and revenue.
- Equip sales teams with the training, tools, and assets they need to effectively communicate the product’s value.
- Conduct in-depth market research and competitive analysis to fine-tune messaging and positioning.
- Build strong relationships with customers to understand their challenges, uncover insights, and translate feedback into actionable marketing initiatives.
- Track and measure the success of marketing initiatives, continuously optimizing strategies to maximize impact.
Requirements
- 15+ years of experience in B2B product marketing, preferably in SaaS, enterprise software, or data management platforms.
- 5+ years of leadership experience managing high-performing product marketing teams.
- Proven success in developing and executing product marketing strategies that drive revenue growth and market differentiation.
- Deep expertise in messaging, positioning, storytelling, and sales enablement for complex, multi-product platforms.
- Strong understanding of hybrid GTM models including sales-led and product-led motions.
- Experience with account-based marketing (ABM), customer intelligence, and competitive analysis.
- Demonstrated experience implementing AI tools and strategies within product marketing.
- Exceptional communication and presentation skills, effective with both technical and executive audiences.
- Demonstrated ability to lead cross-functional initiatives and influence stakeholders across global teams.
- Bachelor’s degree in marketing, Business, or a related field; MBA or advanced degree is a plus.
- Pragmatic Marketing certification / experience is a plus.
Benefits
- 401k Matching Program
- Professional Development Reimbursement
- Flexible Personal/Vacation Time Off
- Sick Leave
- Paid Holidays
- Medical
- Dental
- Vision
- Employee Assistance Program
- Parental Leave
- Discounts on fitness clubs, travel and more!
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