CW
Canvas WorldwideAssociate, Media Buyer – Local
Associate Media Buyer supporting local broadcast media buying and gaining critical skills in negotiating. Cultivating problem - solving skills within a dynamic media agency environment.
About the role
- Define, lead, and oversee the go-to-market strategy for Planet’s portfolio, encompassing core medium resolution imagery, high-resolution tasking, hyperspectral data, and platform capabilities.
- Oversee the development of cohesive messaging and positioning strategies across all product lines and industry verticals, ensuring a unified and differentiated voice for Planet in the market.
- Guide the creation of core narratives, sales enablement tools, website content, datasheets, demos, presentations, and case studies that clearly communicate our value.
- Direct market research, competitive intelligence, and customer feedback initiatives to sharpen Planet's brand perception and highlight strategic differentiators.
- Foster a deep understanding of core challenges and use cases within the customer base.
- Act as a critical strategic bridge between all Product & Engineering teams and Commercial-facing teams, ensuring alignment on roadmaps, market needs, and sales enablement.
- Recruit, mentor, and lead a high-performing team of Product Marketing Managers (PMMs) and Industry Marketing Managers.
Requirements
- 10+ years of experience in product marketing leadership, with a significant portion in a Senior Director or equivalent role within a B2B SaaS, data, or geospatial technology company.
- 8+ years of supervisory and/or leadership experience.
- Track record of building, leading, and scaling high-performing product marketing teams.
- Mastery in translating intricate technical concepts into clear, compelling narratives and differentiated value propositions for diverse audiences, including government customers.
- Advanced analytical acumen, with extensive experience leveraging market insights, competitive analysis, and customer feedback to inform strategic decisions and drive business outcomes.
- Ability to drive cross-functional alignment and influence stakeholders at all levels, including executive leadership, product, engineering, and commercial teams, often in matrixed or highly cross-functional settings.
- Excellent communication skills, both written and oral, with the ability to work independently and across time zones.
Benefits
- Comprehensive Medical, Dental, and Vision plans
- Health Savings Account (HSA) with a company contribution
- Generous Paid Time Off in addition to holidays and company-wide days off
- 16 Weeks of Paid Parental Leave
- Wellness Program and Employee Assistance Program (EAP)
- Home Office Reimbursement
- Monthly Phone and Internet Reimbursement
- Tuition Reimbursement and access to LinkedIn Learning
- Equity
- Commuter Benefits (if local to an office)
- Volunteering Paid Time Off
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