HS
Senior Counsel providing legal support in downstream and midstream operations for HF Sinclair. Handling commercial contracts, M&A transactions, and legal compliance with regulatory frameworks.
About the role
- Define and prioritize key customer and consumer segments based on market research, culinary trends, and strategic positioning.
- Develop a sustainable market coverage model rooted in fact-based insights and long-term growth strategy.
- Establish performance metrics to guide customer engagement, channel selection, and go-to-market prioritization.
- Launch our first cultivated meat product into foodservice by securing high-impact early adopter accounts and developing tailored customer engagement strategies.
- Partner closely with Product, Culinary, and R&D teams to translate market needs into innovation opportunities and product roadmap decisions.
- Act as a strategic bridge between product development and commercial application, bringing customer feedback and culinary insights into internal development discussions.
- Proactively identify and pursue new business opportunities through targeted outreach, strategic prospecting, and leveraging industry networking.
- Set clear targets and track progress regularly.
- Lead high-impact culinary walkthroughs and tastings, presenting the product’s features, use cases, and preparation methods with confidence and credibility.
- Build long-term relationships with chefs, foodservice partners, and decision-makers by understanding their needs and consistently presenting cultivated meat as an innovative solution, healthful, tasty, and that makes a positive impact on the planet.
- Shape external messaging, trade materials, digital content, and storytelling that align with both customer priorities and brand identity.
- Help craft product positioning and narratives tailored for different segments, including chefs, operators, and broader culinary influencers.
- Drive best-in-class field execution through structured performance management of internal sales resources and external broker partners.
- Lead route-to-market planning, broker selection, and agency relationship management to support foodservice growth.
- Partner with early customers to ensure strong menu presence and consistent brand messaging.
- Build pricing structures and identify top revenue opportunities in collaboration with Finance and Commercial teams.
- Oversee pipeline management from lead generation to close—ensuring timely follow-up, accurate forecasting, and disciplined execution.
- Evaluate trade spend and sales programs to ensure optimal ROI and alignment with brand goals.
Requirements
- 15+ years in business development, sales, or partnerships in the food industry, with a strong focus on foodservice.
- Culinary training or hands-on experience in food product development, chef relations, or restaurant operations.
- Proven success launching new food products or categories into foodservice environments.
- Strong understanding of customer segmentation, consumer insights, and how to tailor messaging for different audiences.
- Experience with B2B sales and long-lead sales cycles typical of foodservice.
- Exceptional communication and relationship-building skills; confident leading tastings and product walk-throughs.
- Established network of chefs, restaurant groups, or foodservice distributors.
- Start-up mentality—adaptable, proactive, and excited to build from the ground up.
- Ideally, experience in alternative protein, cultivated meat, or emerging food technologies.
- Ideally, familiarity with regulatory considerations for novel food products.
Benefits
- Professional development opportunities
- Equal employment opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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