Senior Director of Sales & Business Development driving commercial expansion in foodservice for cultivated meat solutions. Collaborating with cross-functional teams to refine go-to-market strategy and engage customers.
Responsibilities
Define and prioritize key customer and consumer segments based on market research, culinary trends, and strategic positioning.
Develop a sustainable market coverage model rooted in fact-based insights and long-term growth strategy.
Establish performance metrics to guide customer engagement, channel selection, and go-to-market prioritization.
Launch our first cultivated meat product into foodservice by securing high-impact early adopter accounts and developing tailored customer engagement strategies.
Partner closely with Product, Culinary, and R&D teams to translate market needs into innovation opportunities and product roadmap decisions.
Act as a strategic bridge between product development and commercial application, bringing customer feedback and culinary insights into internal development discussions.
Proactively identify and pursue new business opportunities through targeted outreach, strategic prospecting, and leveraging industry networking.
Set clear targets and track progress regularly.
Lead high-impact culinary walkthroughs and tastings, presenting the product’s features, use cases, and preparation methods with confidence and credibility.
Build long-term relationships with chefs, foodservice partners, and decision-makers by understanding their needs and consistently presenting cultivated meat as an innovative solution, healthful, tasty, and that makes a positive impact on the planet.
Shape external messaging, trade materials, digital content, and storytelling that align with both customer priorities and brand identity.
Help craft product positioning and narratives tailored for different segments, including chefs, operators, and broader culinary influencers.
Drive best-in-class field execution through structured performance management of internal sales resources and external broker partners.
Lead route-to-market planning, broker selection, and agency relationship management to support foodservice growth.
Partner with early customers to ensure strong menu presence and consistent brand messaging.
Build pricing structures and identify top revenue opportunities in collaboration with Finance and Commercial teams.
Oversee pipeline management from lead generation to close—ensuring timely follow-up, accurate forecasting, and disciplined execution.
Evaluate trade spend and sales programs to ensure optimal ROI and alignment with brand goals.
Requirements
15+ years in business development, sales, or partnerships in the food industry, with a strong focus on foodservice.
Culinary training or hands-on experience in food product development, chef relations, or restaurant operations.
Proven success launching new food products or categories into foodservice environments.
Strong understanding of customer segmentation, consumer insights, and how to tailor messaging for different audiences.
Experience with B2B sales and long-lead sales cycles typical of foodservice.
Exceptional communication and relationship-building skills; confident leading tastings and product walk-throughs.
Established network of chefs, restaurant groups, or foodservice distributors.
Start-up mentality—adaptable, proactive, and excited to build from the ground up.
Ideally, experience in alternative protein, cultivated meat, or emerging food technologies.
Ideally, familiarity with regulatory considerations for novel food products.
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