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Hybrid Senior Director of Communications and Brand Engagement

at Girl Scouts of Gateway Council
Visit Girl Scouts of Gateway Council websiteVisit Girl Scouts of Gateway Council LinkedIn

Posted last week

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About the role

  • Serve as the council’s top communications and marketing strategist, setting vision and direction that advances mission, growth, and community impact.
  • Collaborate with the CEO, COO, and executive team to ensure alignment of marketing efforts with long-term organizational priorities.
  • Represent the organization with external stakeholders, media, and partners as a spokesperson and brand ambassador.
  • Develop, manage, and communicate planned integrated, multi-channel marketing and communications campaigns/ plans to support membership growth, retention, fundraising, program participation, and community engagement.
  • Oversee digital marketing, website, social media, content creation, and paid media to ensure consistent brand voice and strong audience engagement.
  • Draft and review key communications, including press releases, executive messaging, board updates, and crisis responses.
  • Steward the Girl Scouts of Gateway Council brand, ensuring consistency, visual and narrative consistency, and credibility that resonates across all audiences.
  • Collaborate with internal teams to create compelling content and campaigns.
  • Manage public relations efforts, media inquiries/ outreach, and crisis communication plans with a balance of proactive storytelling and rapid response.
  • Cultivate relationships with media and community leaders.
  • Prepare leadership for media opportunities and serve as the spokesperson when needed.
  • Craft persuasive and on-brand scripts and speeches for internal/external communications including keynote addresses, investor presentations, product launches and video campaigns.
  • Curate and manage executive digital profiles (focused on LinkedIn), positioning leadership as a credible voice in industry conversations and brand-aligned storytelling.
  • Ensure consistent application of GSUSA branding and messaging guidelines, while creating customized communications and marketing campaigns that reflect the unique voice, goals and initiatives of the council.
  • Establish and utilize performance metrics and reporting to track the effectiveness of campaigns, PR efforts, and communications initiatives.
  • Translate data into actionable insights to improve member recruitment, retention, and revenue growth.
  • Stay current on digital trends and tools to enhance communication efforts, adjust strategy as needed to achieve goals.
  • Lead, mentor, and inspire the Marketing and Communications team, fostering a culture of accountability, creativity, and service excellence.
  • Manage external vendors, contractors, and agency relationships to maximize resources.
  • Engage directly in execution when needed, modeling adaptability and collaboration.
  • Develop and manage departmental budget, aligning resources with strategic priorities. Ensure efficient use of tools, platforms, and vendor partnerships.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field required; Master’s degree preferred.
  • 10+ years of progressive experience in marketing and communications, with at least 5 years in a leadership role.
  • Experience with brand tracking, media monitoring, and performance reporting.
  • Demonstrated success in developing and executing integrated marketing and communications strategies that drive growth and engagement.
  • Experience working with executives, boards, and cross-functional teams in a nonprofit or mission-driven organization strongly preferred.
  • Strong background in digital marketing, PR, content strategy, and brand management.
  • Hands-on experience with marketing automation platforms, CRM systems, and analytics tools.
  • Excellent written, verbal, and presentation skills with the ability to adapt messaging to diverse audiences.
  • Strategic thinker with the willingness to roll up sleeves and execute.
  • Collaborative leader who thrives in a small, resource-conscious organization.
  • Strong project manager who balances priorities, deadlines, communicates cross functionally, and has attention to detail.
  • Passionate about the mission of Girl Scouts and committed to fostering positive community impact.

Benefits

  • 401(k)
  • 401(k) matching
  • Company parties
  • Competitive salary
  • Dental insurance
  • Employee discounts
  • Free uniforms
  • Health insurance
  • Home office stipend
  • Paid time off
  • Parental leave
  • Vision insurance
  • Wellness resources

Job title

Senior Director of Communications and Brand Engagement

Job type

Full Time

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

HybridUnited States

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