Digital Communication Analyst at Grupo RBS planning and executing digital strategies for news brands. Integrating with the communication team to strengthen digital presence and optimize paid media campaigns.
GC
Hybrid Senior Director of Communications and Brand Engagement
Posted 2 months ago
About the role
- Senior Director of Communications and Brand Engagement leading marketing strategy for Girl Scouts of Gateway Council. Overseeing branding, media relations, and internal/external communications to drive growth.
Responsibilities
- Serve as the council’s top communications and marketing strategist, setting vision and direction that advances mission, growth, and community impact.
- Collaborate with the CEO, COO, and executive team to ensure alignment of marketing efforts with long-term organizational priorities.
- Represent the organization with external stakeholders, media, and partners as a spokesperson and brand ambassador.
- Develop, manage, and communicate planned integrated, multi-channel marketing and communications campaigns/ plans to support membership growth, retention, fundraising, program participation, and community engagement.
- Oversee digital marketing, website, social media, content creation, and paid media to ensure consistent brand voice and strong audience engagement.
- Draft and review key communications, including press releases, executive messaging, board updates, and crisis responses.
- Steward the Girl Scouts of Gateway Council brand, ensuring consistency, visual and narrative consistency, and credibility that resonates across all audiences.
- Collaborate with internal teams to create compelling content and campaigns.
- Manage public relations efforts, media inquiries/ outreach, and crisis communication plans with a balance of proactive storytelling and rapid response.
- Cultivate relationships with media and community leaders.
- Prepare leadership for media opportunities and serve as the spokesperson when needed.
- Craft persuasive and on-brand scripts and speeches for internal/external communications including keynote addresses, investor presentations, product launches and video campaigns.
- Curate and manage executive digital profiles (focused on LinkedIn), positioning leadership as a credible voice in industry conversations and brand-aligned storytelling.
- Ensure consistent application of GSUSA branding and messaging guidelines, while creating customized communications and marketing campaigns that reflect the unique voice, goals and initiatives of the council.
- Establish and utilize performance metrics and reporting to track the effectiveness of campaigns, PR efforts, and communications initiatives.
- Translate data into actionable insights to improve member recruitment, retention, and revenue growth.
- Stay current on digital trends and tools to enhance communication efforts, adjust strategy as needed to achieve goals.
- Lead, mentor, and inspire the Marketing and Communications team, fostering a culture of accountability, creativity, and service excellence.
- Manage external vendors, contractors, and agency relationships to maximize resources.
- Engage directly in execution when needed, modeling adaptability and collaboration.
- Develop and manage departmental budget, aligning resources with strategic priorities. Ensure efficient use of tools, platforms, and vendor partnerships.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field required; Master’s degree preferred.
- 10+ years of progressive experience in marketing and communications, with at least 5 years in a leadership role.
- Experience with brand tracking, media monitoring, and performance reporting.
- Demonstrated success in developing and executing integrated marketing and communications strategies that drive growth and engagement.
- Experience working with executives, boards, and cross-functional teams in a nonprofit or mission-driven organization strongly preferred.
- Strong background in digital marketing, PR, content strategy, and brand management.
- Hands-on experience with marketing automation platforms, CRM systems, and analytics tools.
- Excellent written, verbal, and presentation skills with the ability to adapt messaging to diverse audiences.
- Strategic thinker with the willingness to roll up sleeves and execute.
- Collaborative leader who thrives in a small, resource-conscious organization.
- Strong project manager who balances priorities, deadlines, communicates cross functionally, and has attention to detail.
- Passionate about the mission of Girl Scouts and committed to fostering positive community impact.
Benefits
- 401(k)
- 401(k) matching
- Company parties
- Competitive salary
- Dental insurance
- Employee discounts
- Free uniforms
- Health insurance
- Home office stipend
- Paid time off
- Parental leave
- Vision insurance
- Wellness resources
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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