Product Marketing Manager at Intenseye building AI - powered platform for industrial environments. Leading go - to - market strategies and market positioning for new products in B2B SaaS.
About the role
- Senior Director managing strategy and development of catalog products in wireless IoT semiconductor portfolio. Leading product marketing teams to ensure growth, enablement, and customer success.
Responsibilities
- Define and execute the overall strategy, development, and management of catalog products across all wireless IoT technologies.
- Partner with product marketing leads, segment and mass market teams to align product and business strategies with market needs and long-term company objectives.
- Lead initiatives that expand the catalog portfolio’s competitiveness and profitability.
- Create and execute an internal and external module strategy, driving integration, scalability, and time-to-market advantages.
- Develop and manage ecosystem partnerships spanning hardware, software, and design services to strengthen catalog product adoption and differentiation.
- Create and manage a comprehensive plan for software tools, development kits, and enablement resources that accelerate customer design-in and success.
- Collaborate with product management, product marketing, and segment teams to ensure software assets and kits align with product roadmaps and market needs.
- Develop and implement a unified pricing strategy across all technologies that supports both growth and profitability goals.
- Partner with product marketing and analytics teams to understand product trends, evaluate competitive pricing, and refine pricing frameworks for optimal impact.
- Work closely with product marketing leads, segment leads, product management, mass market, and sales teams to ensure consistent alignment and coordinated execution.
- Champion data-driven decision-making and customer-centric execution across the organization.
- Lead and mentor a high-performing team to deliver innovation, operational excellence, and strategic results.
- Foster a culture of accountability, collaboration, and continuous improvement.
Requirements
- Bachelor’s degree in Electrical Engineering, Computer Engineering, or a related technical discipline required
- 15+ years of relevant experience with wireless IoT technologies and products.
- Proven success leading product portfolio strategy, catalog product management, and ecosystem development.
- Strong understanding of wireless IoT markets, modules & ecosystems, incl. tech such as Bluetooth, Wi-Fi, 802.15.4 (Zigbee, Thread, Matter), sub-GHz, and MCU.
- Demonstrated ability to work cross-functionally and drive alignment across diverse business and technical organizations.
- Experience in pricing strategy, partner management, and go-to-market leadership at a global scale.
Benefits
- Great medical (Choice of PPO or Consumer Driven Health Plan with HSA)
- dental and vision plans
- Highly competitive salary
- 401k plan with match and Roth plan option
- Equity rewards (RSUs)
- Employee Stock Purchase Plan (ESPP)
- Life/AD&D and disability coverage
- Flexible spending accounts
- Adoption assistance
- Back-Up childcare
- Additional benefit options (Commuter benefits, Legal benefits, Pet insurance)
- Flexible PTO schedule
- 3 paid volunteer days per year
- Charitable contribution match
- Tuition reimbursement
- Free downtown parking
- Onsite gym
- Monthly wellness offerings
- Free snacks
- Monthly company updates with our CEO
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