Hybrid Senior Director, Brand Lead

at SpringWorks Therapeutics

• Job title: Senior Director, Brand Lead
• Job type: Full Time
• Experience level: Senior
• Salary: $200,000 - $275,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Boston, United States

About the role

• Senior Director, Brand Lead overseeing marketing strategy for OGSIVEO at SpringWorks Therapeutics. Leading cross-functional teams to drive commercial success in rare tumor treatment.

Responsibilities

• The Senior Director, U.S. Brand Lead of Desmoid Tumor Marketing is a crucial role within the commercial team and is responsible for leading the brand strategy, execution and measurement to support the commercial success of OGSIVEO.
• This individual is accountable developing overarching HCP and patient marketing strategies and tactics, monitoring and diagnosing brand performance, and preparing business updates for senior leadership.
• They will work closely with sales, regional marketing, market access, patient services and commercial operations teams to ensure strategic execution and a performance-oriented culture.
• This individual is required to have a deep understanding of the desmoid tumor market as well as key attributes of OGSIVEO to help position the product appropriately.
• This role will involve cross-functional collaboration, project management skills and require the lead to champion the brand both internally and externally.
• This position reports to the Vice President, U.S. Sarcoma Marketing and will have direct reports as well as work in close partnership with the broader U.S. Rare Tumor Marketing Team.

Requirements

• Bachelor's degree (business or related disciplines)
• MBA or other advanced degree preferred
• 12+ years of relevant pharmaceutical and/or biotechnology commercial experience
• 5+ years of people leadership experience
• S. Oncology / rare disease experience preferred, including an understanding of the landscape, community and academic oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders
• Prior experience managing outside agencies (creative & media), design firms, and internal teams to execute brand and strategic marketing direction.
• Proficient in digital marketing and media tactics directed towards HCPs and patients
• Successful track record in understanding the U.S. regulatory environment and navigating the medical, regulatory, legal review process
• Proven project and vendor management skills including budget management, planning, prioritization, objective setting, and logistics execution
• Excellent communication skills with an ability to efficiently and productively communicate both orally and in writing; track record of effective and influential presentations to external and internal stakeholders
• Proven ability to lead and collaborate with cross-functional teams
• Results-oriented, exhibits leadership skills, and ability to influence without authority
• Strong analytical, problem solving, and strategic thinking skills
• Demonstrated ability and eagerness to work in a fast-paced environment, striving for excellence in everything you do, alongside a team that is driven by improving the lives of patients
• Veeva PromoMats
• Brand planning
• Launch and tactical planning
• Strong track record of leadership with and without authority
• Track record of high-energy, impactful presentations
• Clear and inspiring communicator able to engage, influence and navigate cross-functional stakeholders
• High ethical standards and personal integrity
• Team player and strong track record of collaboration
• Model SpringWorks Leadership Principles to drive a collaborative function that embraces innovation and drives superior employee experience through growth management.
• Ability to travel 20-30% including overnight stay driven by business need.

Benefits

• A discretionary annual bonus may be available based on individual and Company performance.