Senior Digital Marketing Specialist managing end - to - end performance campaigns on Google & LinkedIn for Digitopia. Bridging strategy, performance, and creativity in a growing AI - driven organization.
VΕ
Hybrid Senior Digital Marketing Specialist
Posted 4 months ago
About the role
- Digital Marketing Coordinator developing marketing campaigns for Volton, Greece’s first multi-service provider. Focusing on digital initiatives and managing creative assets for online engagement.
Responsibilities
- Develop and implement digital marketing campaigns (awareness, consideration, performance) such as Google Ads, Facebook Ads, and other paid channels
- Assist in creating reports, tracking KPIs, and analyzing campaign performance
- Collaborate with suppliers/agencies and in house Graphic Designer to produce creative materials (e.g., texts, images, videos, landing pages etc.) to support campaigns and ensure consistent branding and messaging
- Manage the daily use of social media accounts and website
- Coordinate the content calendar and ensure timely delivery of creative assets
- Support TikTok campaigns by assisting with content creation, scheduling, and trend monitoring
- Assist in identifying, vetting, and coordinating with influencers and brand partners to expand audience reach
- Explore the use of AI-powered content tools and LLMs (e.g., ChatGPT, generative AI platforms, marketing automation) to streamline content creation and personalization
- Oversee, design and development of Website.
- Assist in maintaining and updating website content using CMS tools (e.g., WordPress)
- Monitor competition - provide ideas and campaigns to stand out
- Provide project and administrative support to the Digital Marketing Manager
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 2-4 years of experience in a similar position
- Previous experience in Google Ads, Google Analytics, Meta Business Manager
- Excellent communication skills, strong analytical and data-driven thinking
- Creativity and experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Flexibility and adaptability, and ability to work in a dynamic environment
- Up-to-date with the latest trends and best practices in online marketing and measurements
Benefits
- A competitive fixed salary package aligned with your experience and expectations
- Hybrid working model
- Private insurance, corporate benefits and perks
- Continuous training and professional development
- Excellent professional environment
- Modern and productive working facilities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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