About the role

  • Develop and implement digital marketing campaigns (awareness, consideration, performance) such as Google Ads, Facebook Ads, and other paid channels
  • Assist in creating reports, tracking KPIs, and analyzing campaign performance
  • Collaborate with suppliers/agencies and in house Graphic Designer to produce creative materials (e.g., texts, images, videos, landing pages etc.) to support campaigns and ensure consistent branding and messaging
  • Manage the daily use of social media accounts and website
  • Coordinate the content calendar and ensure timely delivery of creative assets
  • Support TikTok campaigns by assisting with content creation, scheduling, and trend monitoring
  • Assist in identifying, vetting, and coordinating with influencers and brand partners to expand audience reach
  • Explore the use of AI-powered content tools and LLMs (e.g., ChatGPT, generative AI platforms, marketing automation) to streamline content creation and personalization
  • Oversee, design and development of Website.
  • Assist in maintaining and updating website content using CMS tools (e.g., WordPress)
  • Monitor competition - provide ideas and campaigns to stand out
  • Provide project and administrative support to the Digital Marketing Manager

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field
  • 2-4 years of experience in a similar position
  • Previous experience in Google Ads, Google Analytics, Meta Business Manager
  • Excellent communication skills, strong analytical and data-driven thinking
  • Creativity and experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Flexibility and adaptability, and ability to work in a dynamic environment
  • Up-to-date with the latest trends and best practices in online marketing and measurements

Benefits

  • A competitive fixed salary package aligned with your experience and expectations
  • Hybrid working model
  • Private insurance, corporate benefits and perks
  • Continuous training and professional development
  • Excellent professional environment
  • Modern and productive working facilities

Job title

Senior Digital Marketing Specialist

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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