Associate Digital Marketing Manager managing key projects within the digital marketing space. Leading strategies and analytics to drive brand measurement and awareness at TD Bank.
About the role
- Join 1-800 Contacts as Sr. Digital Marketing in a hybrid role. Drive personalization in e-commerce through innovative campaigns and customer segmentation efforts.
Responsibilities
- In this role, you’ll play a key part in delivering personalized experiences on our web and app storefronts.
- You’ll lead innovative campaigns that test and optimize targeted messaging across channels, boosting retention, acquisition, and cross-sell growth.
- Focus on refining customer segmentation within our Marketing Automation Platform and analyzing performance in tools like Adobe and Tableau to identify insights and guide next steps.
- Approach customer experiences with a constant pursuit of a better way, refining messaging through thoughtful testing and optimization across web and app storefronts.
- Apply analytical and technical skills to troubleshoot issues, interpret data, uncover root causes, and identify opportunities that lead to impactful results.
- Guide timely and accurate execution of projects through creative and development in our project management tool (Jira).
Requirements
- 3+ years of digital marketing experience, preferably in an e-commerce, direct-to-consumer business
- Web/app experience is preferred
- Experience executing and managing a/b or multivariant tests is required; solid understanding of marketing metrics to effectively analyze campaign performance
- Experience with machine learning and reinforcement learning is a plus
- Proficient in Excel; proficiency in Adobe, Tableau or Power BI is a plus
- Experience working in a Customer Data Platform is a plus (Redpoint, Salesforce, Braze, etc.)
- Track record of customer segmentation and developing marketing campaigns that deliver on business KPIs (conversion, revenue, orders, AOS)
- This position requires a hybrid schedule, working 1-2 days in office at our headquarters in Draper, Utah
Benefits
- Free eye exams for your entire family
- Deep discounts on lenses, glasses, and other services
- Amazing healthcare coverage
- 401(k) match
- Flexible PTO
- Tuition reimbursement program
- In-house restaurant with highly discounted meals (Steak dinner under $6)
- Free snacks, ice cream, and drinks every day
- Full onsite gym
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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