Hybrid Senior Digital Marketing, E-Commerce

Posted 4 weeks ago

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About the role

  • In this role, you’ll play a key part in delivering personalized experiences on our web and app storefronts.
  • You’ll lead innovative campaigns that test and optimize targeted messaging across channels, boosting retention, acquisition, and cross-sell growth.
  • Focus on refining customer segmentation within our Marketing Automation Platform and analyzing performance in tools like Adobe and Tableau to identify insights and guide next steps.
  • Approach customer experiences with a constant pursuit of a better way, refining messaging through thoughtful testing and optimization across web and app storefronts.
  • Apply analytical and technical skills to troubleshoot issues, interpret data, uncover root causes, and identify opportunities that lead to impactful results.
  • Guide timely and accurate execution of projects through creative and development in our project management tool (Jira).

Requirements

  • 3+ years of digital marketing experience, preferably in an e-commerce, direct-to-consumer business
  • Web/app experience is preferred
  • Experience executing and managing a/b or multivariant tests is required; solid understanding of marketing metrics to effectively analyze campaign performance
  • Experience with machine learning and reinforcement learning is a plus
  • Proficient in Excel; proficiency in Adobe, Tableau or Power BI is a plus
  • Experience working in a Customer Data Platform is a plus (Redpoint, Salesforce, Braze, etc.)
  • Track record of customer segmentation and developing marketing campaigns that deliver on business KPIs (conversion, revenue, orders, AOS)
  • This position requires a hybrid schedule, working 1-2 days in office at our headquarters in Draper, Utah

Benefits

  • Free eye exams for your entire family
  • Deep discounts on lenses, glasses, and other services
  • Amazing healthcare coverage
  • 401(k) match
  • Flexible PTO
  • Tuition reimbursement program
  • In-house restaurant with highly discounted meals (Steak dinner under $6)
  • Free snacks, ice cream, and drinks every day
  • Full onsite gym

Job title

Senior Digital Marketing, E-Commerce

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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