In this role, you’ll play a key part in delivering personalized experiences on our web and app storefronts.
You’ll lead innovative campaigns that test and optimize targeted messaging across channels, boosting retention, acquisition, and cross-sell growth.
Focus on refining customer segmentation within our Marketing Automation Platform and analyzing performance in tools like Adobe and Tableau to identify insights and guide next steps.
Approach customer experiences with a constant pursuit of a better way, refining messaging through thoughtful testing and optimization across web and app storefronts.
Apply analytical and technical skills to troubleshoot issues, interpret data, uncover root causes, and identify opportunities that lead to impactful results.
Guide timely and accurate execution of projects through creative and development in our project management tool (Jira).
Requirements
3+ years of digital marketing experience, preferably in an e-commerce, direct-to-consumer business
Web/app experience is preferred
Experience executing and managing a/b or multivariant tests is required; solid understanding of marketing metrics to effectively analyze campaign performance
Experience with machine learning and reinforcement learning is a plus
Proficient in Excel; proficiency in Adobe, Tableau or Power BI is a plus
Experience working in a Customer Data Platform is a plus (Redpoint, Salesforce, Braze, etc.)
Track record of customer segmentation and developing marketing campaigns that deliver on business KPIs (conversion, revenue, orders, AOS)
This position requires a hybrid schedule, working 1-2 days in office at our headquarters in Draper, Utah
Benefits
Free eye exams for your entire family
Deep discounts on lenses, glasses, and other services
Amazing healthcare coverage
401(k) match
Flexible PTO
Tuition reimbursement program
In-house restaurant with highly discounted meals (Steak dinner under $6)
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