Senior Content & Editorial Lead managing brand narrative and high-quality content for sustainability projects at Anthesis Group. Leading editorial strategy and driving meaningful engagement across channels.
Responsibilities
**Editorial Strategy:** **Champion and implement** the global content and editorial strategy, ensuring alignment with brand identity, business priorities, and target audiences.
**Content Creation:** **Oversee and execute** the ideation, writing, and editing of all core content streams (e.g., articles, thought leadership, reports, and campaigns).
**Quality & Consistency:** **Establish and enforce** the brand voice, tone, and messaging consistency across all communication touchpoints.
**Storytelling & Brand Narrative:** Develop compelling stories that humanize complex topics, translating sustainability, innovation, and impact into accessible narratives.
**Editorial Oversight:** Manage the editorial calendar and coordinate contributions from internal teams, external partners, and subject matter experts.
**Thought Leadership:** **Partner with senior leaders** to develop strategic content such as op-eds, white papers, and keynotes to enhance the organization’s reputation.
**Cross-functional Collaboration:** Work closely with Marketing, Design, and Communications teams to ensure creative and narrative alignment across projects.
**Measurement & Improvement:** Monitor content performance, analyse engagement metrics, and continuously improve editorial outputs based on data and insights.
Requirements
**Minimum 5 years of experience** in editorial leadership, content strategy, or communications, ideally within corporate, sustainability, or agency environments.
Proven ability to lead complex content projects from concept to publication.
Strong editorial judgment and storytelling ability across multiple formats.
**Skills, Knowledge & Expertise**
**Editorial Excellence:** Outstanding writing, editing, and proofreading skills, with the ability to adapt tone and style to different audiences.
**Strategic Thinking:** Capacity to link content to business objectives, brand positioning, and stakeholder needs.
**Project Management:** Highly organized, able to prioritize multiple deadlines, and manage contributions from diverse teams and experts.
**Digital Fluency:** Expert understanding of **SEO best practices**, social media content strategy, and using **analytics** to inform, measure, and optimize content lifecycle performance.
**Collaboration:** Strong interpersonal and communication skills, with experience managing cross-functional teams and external contributors.
**Leadership:** Ability to mentor and inspire content creators, ensuring high editorial standards and creativity.
**Purpose-driven Mindset:** Passion for communicating ideas that drive sustainability, innovation, and positive impact.
Benefits
Work within a highly motivated team in an innovative and rapidly growing global company.
Opportunity to have a direct impact and be a key part of the growth and development of the business and the team.
Opportunity to work with, collaborate with and learn from sustainability SME’s who are passionate about the work they do and the impact Anthesis can have.
Exposure to a wide range of clients and projects on a global basis.
An opportunity to participate in the Anthesis Employee Participation Plan (EPP), an industry-pioneering employee incentive plan that allows all employees to be rewarded for the growth in the equity value of Anthesis.
Cooperative, supportive and open working atmosphere.
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