Analista Sênior de Branded Content desenvolvendo e planejando projetos com foco digital no Estadão. Conectando storytelling, dados e tendências para impulsionar resultados.
About the role
- **Editorial Strategy:** **Champion and implement** the global content and editorial strategy, ensuring alignment with brand identity, business priorities, and target audiences.
- **Content Creation:** **Oversee and execute** the ideation, writing, and editing of all core content streams (e.g., articles, thought leadership, reports, and campaigns).
- **Quality & Consistency:** **Establish and enforce** the brand voice, tone, and messaging consistency across all communication touchpoints.
- **Storytelling & Brand Narrative:** Develop compelling stories that humanize complex topics, translating sustainability, innovation, and impact into accessible narratives.
- **Editorial Oversight:** Manage the editorial calendar and coordinate contributions from internal teams, external partners, and subject matter experts.
- **Thought Leadership:** **Partner with senior leaders** to develop strategic content such as op-eds, white papers, and keynotes to enhance the organization’s reputation.
- **Cross-functional Collaboration:** Work closely with Marketing, Design, and Communications teams to ensure creative and narrative alignment across projects.
- **Measurement & Improvement:** Monitor content performance, analyse engagement metrics, and continuously improve editorial outputs based on data and insights.
Requirements
- **Minimum 5 years of experience** in editorial leadership, content strategy, or communications, ideally within corporate, sustainability, or agency environments.
- Proven ability to lead complex content projects from concept to publication.
- Strong editorial judgment and storytelling ability across multiple formats.
- **Skills, Knowledge & Expertise**
- **Editorial Excellence:** Outstanding writing, editing, and proofreading skills, with the ability to adapt tone and style to different audiences.
- **Strategic Thinking:** Capacity to link content to business objectives, brand positioning, and stakeholder needs.
- **Project Management:** Highly organized, able to prioritize multiple deadlines, and manage contributions from diverse teams and experts.
- **Digital Fluency:** Expert understanding of **SEO best practices**, social media content strategy, and using **analytics** to inform, measure, and optimize content lifecycle performance.
- **Collaboration:** Strong interpersonal and communication skills, with experience managing cross-functional teams and external contributors.
- **Leadership:** Ability to mentor and inspire content creators, ensuring high editorial standards and creativity.
- **Purpose-driven Mindset:** Passion for communicating ideas that drive sustainability, innovation, and positive impact.
Benefits
- Work within a highly motivated team in an innovative and rapidly growing global company.
- Opportunity to have a direct impact and be a key part of the growth and development of the business and the team.
- Opportunity to work with, collaborate with and learn from sustainability SME’s who are passionate about the work they do and the impact Anthesis can have.
- Exposure to a wide range of clients and projects on a global basis.
- An opportunity to participate in the Anthesis Employee Participation Plan (EPP), an industry-pioneering employee incentive plan that allows all employees to be rewarded for the growth in the equity value of Anthesis.
- Cooperative, supportive and open working atmosphere.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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