Senior Campaign & Content Manager at AI fintech company managing campaigns and creating engaging content. Leading the content strategy to support growth goals and brand voice.
Responsibilities
Build the campaign and content strategy to support Hawk’s ambitious growth goals
Shape Hawk's brand voice and creating high-quality, engaging content that connects with audiences
Develop and execute an engaging campaign strategy for Hawk that will deliver on company objectives
Map out content strategy for Hawk, ensuring campaigns are delivered with high-quality content
Oversee the creation of campaign assets to ensure timely activation of campaigns
Lead a team of content managers to maintain brand consistency and accuracy
Work with design resources to ensure content is visually polished and on-brand
Build a network of external content providers and commission content when needed
Establish and nurture strong, collaborative relationships with subject matter experts
Collaborate with marketing team, including Product Marketing, Digital Marketing, and Field Marketing
Build relationships with Sales and Product teams to understand campaign and content needs
Maintain Hawk’s brand voice across all content pieces
Track, analyze, and report on content performance metrics to measure success
Review and approve content to ensure it aligns with Hawk’s objectives and values
Requirements
5+ years of experience in B2B technology content or campaign management
Strong leadership skills and the ability to motivate and develop a team
Experience of managing external content and design resources
Strong project management skills and ability to manage multiple projects and deadlines
Excellent writing and editing skills, with a keen eye for detail and consistency
Ability to work cross-functionally and build relationships with diverse stakeholders
Willingness to roll up your sleeves to get the job done
Experience in financial service and anti-financial crime would be advantageous
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