Performance Marketing Analyst optimizing paid media channels like Google and Meta for Dafiti. Focusing on growth and analyzing data for strategic decisions in a dynamic environment.
About the role
- Experienced marketing strategist developing and managing omnichannel marketing campaigns for Capital One's Card Partnerships. Collaborating with cross-functional teams and leveraging data insights for marketing optimization.
Responsibilities
- Develop and manage omnichannel marketing prospect campaigns
- Drive and execute marketing strategies for new, innovative multi-channel campaigns
- Partner with cross-functional stakeholders and build marketing intent
- Leverage insights & performance results to optimize marketing programs
- Merchandize and socialize marketing & business results through data-backed storytelling
- Collaborate with multiple cross-functional teams including creative agencies, analytics, research, operations, legal and client/partner
Requirements
- Bachelor's Degree or Military experience
- At least 2 years of experience in marketing or project management
- At least 2 years experience in planning, executing and analyzing marketing programs
- At least 2 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks
- 1+ years of experience with Salesforce Marketing Cloud
- 1+ years of experience in acquisitions marketing
Benefits
- Health insurance
- Retirement plans
- Performance based incentive compensation
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